What, Exactly, is SEO and Why is it Important to Small Business?

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Small business SEO is the realm of snake oil and magic bullets. It’s the place in cyberspace where digital hustlers spread their lore and captivate audiences with stats and stories from around the globe. You will find both the trustworthy provider as well as the ant-lion hustler spewing great gushers of acronyms in volume enough to spin the heads off ten penny nails.

Let’s see – what all did I confuse the search bots with in that paragraph? I got “small business SEO” there at the lead then I hit it with “snake oil” and “magic bullets” in one sentence. I think by the time I got to “ant-lion”, “hustler” and “ten penny nails” the Googlebot probably thought I was using an article spinner. That’s another topic in and of its own but for now let’s get to the pertinent information for the small business online marketer who, let’s face it, needs to be found in search engine searches.

How we got here today, I mean the history of search engines, is important but that’s a little beyond the scope of time I expect you to invest in learning the what and why about small business SEO. Today nothing matters more than Google. That said there are other important tools and systems relative to online search marketing but none of them tops Google. In fact Google dominates the search engine space with 83% of the search engine activity as of May 2012 (resource).  The closest “competitor” is Yahoo with 6.5% and Bing is all the way down at 4.15% of total global search share.

What is SEO?

Search engine optimization, SEO, is the practice of creating or modifying a website, a webpage and/or the content thereof to be more “search engine friendly” and thus result in more searches displaying your page higher (ie closer to the first result) in the search engine results pages (SERP). As an example if Janet makes wood beads for jewelry she would certainly like for her website link to appear at the top of the search engine results when anyone searches for “wood beads for jewelry” or “wood beads”. It could mean the difference between a few sales and thousands of sales – this, of course, depends on the demand for the product.

2 thoughts on “What, Exactly, is SEO and Why is it Important to Small Business?

  1. Thanks for providing a nice, down to earth explanation of the ins and outs of SEO. This is very useful for entrepreneurs, especially those new to the SEO world. 

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