You’re A Loser! But, There Is Hope (For Your Web Content)

photo of a billboard

According to the Netcraft January 2014 Web Server Survey there are 861,379,152 domain names. Internet users, web superhighway visitors, have no time for bloated, droning content unless you are publishing a detailed research report perhaps.

Web content is plenteous. Web content secrets aren’t really secret. There isn’t any topic which has not been written on. In search it is crucial to catch people’s eye, get them to your page, give them the info they want, and let them get on with what they are doing. Three seconds…that’s all you have.

The Secret of High Speed Marketing

Billboard advertisers learned long ago the secret to high speed advertising is short and pointed.  Just as it is hard to read wordy billboards while blowing down the Interstate so is it to read long posts or even slow down for long titles. Squeeze pages are the billboards of the Internet (when properly designed).

Well formed landing pages yield excellent results.

  • Short titles
  • Concise content
  • Bite size servings
  • Small words
  • Short sentences
  • Short paragraphs
  • Well chosen/created graphics

There you have it. Now how long did it take you to read this and how much value did it bring?

When and Why to Hire a Writer

ken cook content writer
ken cook content writer

Hiring a writer often makes great business sense.

Call me at 678-439-8683 or contact me through this site and let’s see if I am the writer you need to fill some, most or all of your content creation needs.

Of course you can write! And that is not what is in question here. You see ads for people offering writing services, hear about writers for hire and may know someone who has actually hired a writer. Any sensible person who has not done so is likely to begin with the question “why should I hire a writer?” This is a great question and this writer offers his answer, in expected writer fashion.

Begin answering the question with a little exercise by listing all the functions of your company which are critical to satisfying the needs of your client. Now isolate only those functions which you absolutely must perform. Chances are, writing articles for the company blog, creating informational articles, or even writing your own curriculum vitae do not appear on this list. The reason for these not appearing on your list is likely due to the fact that you have many other things to do. Your job, not to downplay the importance of written content, is likely too important and crucial to the function of your small, medium or enterprise business for you to stop and perform all the research, formatting, and assembly of the information required to author the best written content. When the conditions point to needing someone who is familiar with the process and can free you to perform your primary tasks it becomes evident a hired writer is the best solution for developing your content.

In the military we talk continuously about Mission Essential Task Lists (METL) as well as trained and ready troops for each set of functions. Motor pool mechanics, for example, are not called on to serve as mess cooks. Generally the reason for this is because mechanics are not cooks, however, it is also that the mechanic needs to be available to perform their METL and not be tied up in the mess hall when the need for a mechanic arises. Writing content is likely a part of your business METL and likely not a part of your personal METL. Let the writer write so you can continue to perform your METL at the highest level.

Excuses for not hiring a writer

1. It costs too much.

Who’s Name Goes On The Article?

I suppose this is a common question for ghost writers, content creators and contract employees who create content for their clients. I get it all the time from my web content and blog content clients. The answer, for my services, is simple: If you buy ready made or generic content my name goes on it. If you retain my services (that means pay me to work for you) then your name goes on the content.

Image by EloquaCC 2.0

When You Buy Articles Who Is The Author?

You may or may not be aware than many “authors” actually give their writers the idea they want portrayed whether it’s for books, movies or blog articles and that’s the end of their involvement. In other words many “authors” do not actually write their own content. I know, right? Because I cannot speak on behalf of the many content writers out there who choose to write content on which others place their names I will use my services as an example to give you an understanding of how it works. With that said know when I am writing about services or fees I am writing about my services and my fees which may, or may not, be the general rule.

If a client comes to me with a very specific idea of what they want written and my services will mostly be research and assembly of data followed by a corrective re-write or less I generally charge $100 or more for a blog style article giving all rights to the client. On the other hand if someone simply wants 200 words give or take a dozen on the keyword topic of their choice and my name will stay on the blurb it’s literally only five bucks. Now bear in mind this is partially for my publicity so I do not release the full license for use of the content – this is a one off content license for the single purpose and it does not allow for the removal of the author’s information.