Tag Archives: social media

Proven Results For Writing Powerful Titles Immediately

FacebookGoogle+LinkedInStumbleUponPinterestRedditShare
Title Analyzer Results

Title Analyzer Results

Let’s face it. Most of us are small business operators, advisers or entrepreneurs. We wear many hats – often too many. For the majority of us having our message stick out from the masses is very important and vital to our continued success and growth. Far too often we are forced to work our own miracles and many times that ends with less than desired effects or even abject failure. Failure, as is said, really is not a viable option.

One Solution: Hire a Content Manager

Hire a copy writer or a seasoned content manager. It may not be as pricey as you think and you may also hire one just to review your content and make suggestions. Just about any reliable copy writer with SEO knowledge can quickly craft powerful titles based on your subject matter. Likewise a content manager can scour your writings and come up with titles geared to appeal to both the human reader and the search engine robots and algorithms.

Another Solution: Use A Title Analyzer

There are a few title analyzers available online. The image to the right is from the title analyzer at The Advanced Marketing Institute.  Try it with the actual title of this article “Proven Results For Writing Powerful Titles Immediately“. This one actually compares the words in your title to their secret sauce database and provides a score for reference. I like the idea even though I am not necessarily sold on it because I do not, yet, understand fully what they are evaluating.

It is important for the search engines that your title fit certain parameters and it is important to the human that your title appropriately convey the content of your article or post. Nothing is much more disappointing than seeing a great title which has no relevance to the content. The worst offenders to this, so it seems, are on YouTube.

Where should small business focus in social?

For the small business owner when it comes to their most valuable asset, the one they actually have, it is usually time. Every single person has 1440 minutes in a day. I fully know solopreneurs try and use all of those without sleeping, eating or going to the bathroom. When my wife and I were building a multi-million dollar venture out of nothing we we up until 3 or 4 am many, many days and then back in the office by 8:30 or 9AM. We were working smart, we were just working hard at doing it.

Online sites ranked by minutes spent on them by users (times 1000) Nielsen May 2011

Social media marketing works. This post is not about the statistics for social success it’s about time. Well, it’s about time someone wrote it and it’s about the time you have available as a small business owner/builder. In reality the small business person has about 800 minutes per day, total, for work time. That’s over-doing it but I know it often takes it to make something from nothing but your hands and an idea.

Suggested Video Toolbox – Equipment To Go On

What is the best video equipment for bloggers? I can answer that – from my perspective and experience. Whether you are brand new to social and web ready video or are ready to advance this is a well recommended tool kit for you. In fact today on Social Media Edge Radio we had a rapid fire, round table discussion of just which tools we use and recommend to other to use and we pretty much agreed on most points. Instead of a long how to article here’s the list:

 

To hear the replay of the show today with Jeremy Blanton, Mike Mueller, Randy Barnes, Jason Crouch and me (Ken Cook) visit Social Media Edge Radio.

Klout and vacation effect

I did it. I took a full week vacation with my wife. Ten days to be exact. Although I took measures to make sure I was staying active in social media there was a failure especially with Garious. Either way the experiment was a success and a couple of tools helped me recognize the impact of being unwired for ten days.

Klout vacation impact

Klout vacation impact

When I left home on the 8th day of June my Empire Avenue stock was valued over 60. Upon my return I tracked the largest number of sales since I began and my value had fallen to 48. Sure, it’s “just a game”. Oddly this game gives some of the best real-time tracking of influence and activity of any other free tool on the web.

More importantly, perhaps, was the very obvious drop in my Klout report. The image says a lot. What it says is if you do not stay active and regular you will see a negative change in your engagement scores which are, at least to some degree, accurate reflections of your social impact.

How to avoid and compensate

My intention was to have scheduled blog posts and a few automated tweets to keep others engaged and to check my streams when I had connectivity. In fact I purchased a Xoom just for this purpose. Unfortunately, or in the case of vacation, cell service is somewhat spotty in the mountains of Alaska once you get about 50 miles out of populated areas.

Very simple social media in 3 steps

By the way, baby steps are only easy for people who have already learned to walk. Most babies fail dozens or hundreds of times before they can even walk across the room. Be patient, keep trying.

I asked on The Hip Roof Radio last night what I can do better for attendees of the seminars and events where I speak. Sheri Moritz said, “We leave these seminars with our heads spinning because we’re so full of SEO and ROI and metrics. Nobody ever takes the time to say ‘this is how you create a Twitter account, here is why and here is what you do with a Twitter account once you have one.’”

 

Speaking on Applied Social Systems at Xplode

Loudly And Clearly.

 

Part I

If you do not have a website with landing page capabilities on a server account you control – get one.

If you do not have a Facebook account you will never get a referral or client from Facebook.

If you do not have a Twitter account you will never get a referral or client from Twitter.

If you do not have a LinkedIn account you will never get a referral or client from LinkedIn.

Part II

Beware of bloggers, gurus and commenters with great sounding theories and ALWAYS ALWAYS ALWAYS shop for price before paying ANYONE for services such as setting up your WordPress blog. Think long and hard before you let someone handle your social media content for you because it’s not their license at risk – it’s yours and maybe your broker’s, too.

Part III

Here is how anyone can succeed in social media and I mean any one. Success is relative but this will get you there. DO NOT GIVE UP TRADITIONAL MARKETING IF IT IS WORKING! If you sell 3 houses at $3500 commission each a year from a $500 yellow sheet ad don’t stop. If post cards yield 2 sales commissions of $5000 per year at a cost of $1000 you’d be a bonehead to stop.

Get a website that can accept form data from visitors (landing pages, WordPress, hard coded – doesn’t matter)

Open accounts on at least those three social communities and use the same name or “handle” on all of them if at all possible

Write a short but very pointed profile (“I am a real estate agent with homes for sale in Tootooville. http://mycoolsitebyken.com 678-439-8683″)

Make sure your branding is an accurate portrayal of you and your services and use the same branding on your website, Facebook profile, Twitter background, and LinkedIn profile.

Do not use social media like a town crier’s podium – get involved, join conversations that you did not start, make friends, do NOT sell sell sell (with some small exceptions)

Establish a specified time every day to touch every site for your own plan – you can change later but develop the habit of checking Twitter, Facebook and LinkedIn as well as posting to your blog. (ActiveRain is great but get your own blog on your own server, too.)

Twitter

Being heard over the social noise

The reward with public streams of communication is the fact they are public. The challenge with public streams of communication is the fact they are open to the public. Confusing? It shouldn’t be.

Before there was the digital media explosion, and in fact still in some venues, one could find public bulletin boards for patrons and passers-by to post business cards, announcements, for sale, lost and found, and other types of communication. When they first were put into operation the venue management would usually be diligent about policing the content and making sure the postings were orderly. Many even had rules posted and a few had categories which could be posted in certain locations on the board. Fast forward six months to a year and the board would be inundated and disorderly making it nearly impossible to be seen in the crowd.

How can one be heard over the masses?

 

Marketers, even private marketers looking to sell a motor-scooter, are innovative. Soon you would see, on these bulletin boards, lime green paper or larger photographs pinned on top of the other ads. In fact this resulted in an early form of spam and you would occasionally see 20 or more business cards from the same person pinned all over the board where others had posted a neat little stack one on top of the other.

What has changed in the last 10 years?

While local bulletin boards were not invasive into our lives digital bulletin boards, digital marketplaces and social media services are now on our desks, on our laps and in our pockets. Moreover using fluorescent colors in the Twitter stream is not possible. So what needs to be done to stand out from the massive flow of information?

Unlike the local bulletin board social media is, for the most part, global. Chris Anderson of Wired magazine coined the term “long tail” which really is an obtuse way to say “highly targeted” marketing yet for the sake of using a standard term long tail will be used in conjunction with hyper-local or hyperlocal. Long tail means using highly targeted words in conversations in the social stream with the goal of being recognized by the searchers when those words are called by a search from an individual.

Instead of spending reading time reviewing the millions of posts that are made daily it really is not important how many others are posted but how many see and react to a specific posting. Furthermore that the person acting on a post is the ideal or nearly ideal candidate for the product or service being presented. For the sake of this article the assumption is the goal is a transaction. That transaction may be an order, a subscription or simply a “follow”. Being real transactions with a required financial investment from the user are generally the more challenging so more of a focus is placed on financial transactions.

Vendors generally know everything about the product or service being offered. Vendors quite often are limited in their knowledge of how buyers search for their product. More often than not the vendor’s choice of keywords will rarely be used by those with a transactional intent when searching for the product.

Sniping key words that pay

The good news is “Budweiser”, “Coca-Cola”, “Verizon”, “Chevrolet”, are national brands which spend millions and millions in marketing. Most small businesses simply need to attract a few dozen transactions per week to be very successful. Still with the right message and the right delivery local and regional campaigns can go viral, a term used to describe a campaign which takes on a life of its own and is spread from person to person without need for further input from the advertiser. Viral is hard to hit on and mostly unpredictable. Identifying, targeting and using keywords that pay, however, is a repeatable science.

Can social media success be measured?


Offline meetings are a great goal

For most bloggers, tweeters and Facebookers there is no real end to online. The online simply goes on and on and on and on, online. Some would offer their opinion, a theoretical enhancement of an unmetered status, of how to “correct” the issue. Perhaps there is no issue. However, in a summary inspection it is simple to tell if social media is helping one achieve their goals. That said there is not only one test and the definition of “success” is the big variable.

Most importantly one must have a goal even if that goal is dynamic and progressive. Goals for online activity may include getting people to “like” posts, having tweets “retweeted” and inspiring comments on a blog post. These may, indeed, be the end goal. For sites generating revenue on a traffic basis this may even make economic sense. Even if the goal is not an economic value one may still set this as a goal. It is not incumbent on the world to neither determine nor validate private goals.

Your online experience sucks because your advice came from a doosh

I am tech savvyGranted the chosen words do not make the classiest of titles but I may or may not have a bone to pick. In part I do but it is only from my personal experience and interaction with my clients and friends which inspired this short article. Surely I have trusted enough of the wrong people in my life. With today’s technology and the massive amount of information shared by our friends and others it is almost impossible, at times, to tell the difference between real trust agents and people who think they are correct just because they are writing.

The real estate industry is full of sudden tech advisers, tech consultants, social media experts … pick a title. Most of them are simply users of the technology and perhaps have a solid understanding of how to use the technology for a benefit or to achieve a goal. They have never actually, successfully created, measured and managed much more than their own account – if that. Others are simply looking for fame and will publish anything they can think of to get more comments, earn more points or score some favor as they reach for the stars.

Why I am investing my minutes into this article is because their advice can, and does, hurt some of you. Oh I don’t expect to get too many likes, tweets, comments, or reblogs from this article. It’s not pretty, it’s not open minded, it doesn’t extol the virtues of someone with more Klout than I. There is no idol worship and there is finger pointing and name calling. Call me the Chris Christy of Active Rain today. It is not my goal to be named the most influential, most quoted, most reblogged, most anything. My solitary goal is to urge and convince you to think, investigate, question, and prove what you are believing even if you read it on a well known blog or heard it from the big keynote at a big event from a well known expert.

Theory is great. It’s also fragile and breaks easily. We all need theory at some point to get us started. Fortunately for the wise the days of theory have usually past by the time we impletment a new tool, new method or new practice. For the pioneer there is theory which we usually write about as theory rather than edicts on a topic with which the are only vaguely familiar which only serves to deceive and confuse the reader.

Practical experience rules the real world. Because bloggers, real estate agents turned tech experts or Facebook moguls, have no need to meet any qualifications you can find an amazing amount of them. Even ones you know barely know how to use email can be heard speaking on the frightening aspects of Facebook security and privacy, how to game Twitter, how to write a blog everyone will comment on, or some other, equally exciting topic at local and national events.

Inspect the data. If someone tells you, for example, Twitter is a waste of time. First, don’t believe them. Second, make them tell you exactly why Twitter is a waste of time. If they have an account with that little silhouette for an avatar, have 8 followers and follow 11 people that will explain it. On the other hand if they have 10,000 connections, have tweeted a few thousand times and still say it’s a waste of time – ask them how they qualify why it would not be a waste of time.

Sometimes it’s a matter of expectations. If you expect to start a Twitter account, add 10 friends, push your Active Rain posts to Twitter and maybe “check in on your tweeple” about once a week – yes. Waste of time. Likewise if you sit in front of your computer or on your iPhone 10 hours a day Tweeting about Hollywood, politics, what you ate for breakfast, or similar and expect to be selling houses as a result … probably not working out.

How to unfollow Twitters who do not follow you

Free twitter badge
Image via Wikipedia

First you may want to know why anyone may follow someone to begin with. As for me if I see an interesting tweet about a subject I am interested in I may follow that person. Occasionally I follow people who have participated in a Twitter chat session with me thinking we may engage later. More often I will search on a subject, hashtag or Twitter list and follow people on that list. Sometimes I am simply doing research for Social Media Edge radio and don’t intend to ever have a full on, two way relationship.

Next you may want to know why it is such a big deal to unfollow those who do not follow you back. Again, as for me, I do follow accounts who do not follow me back. @Mashable comes to mind as does @Biz. On the other hand if @kvbuckley does not follow me back (no offense k) I may eventually unfollow – not trying to embarrass anyone just using a real world example. So why did I follow kv to begin with? Because we’re in related industries and the president of her company is a friend. That doesn’t necessarily mean we will ever engage and that’s not a bad thing. Everyone does not engage.

Then why not unfollow everyone with whom you do not engage? Great question with a simple answer: if someone follows me I do the courtesy of following them back (eventually). I do not automatically follow everyone who follows me – I follow back manually. For that reason I may only go through that list once every couple of weeks. So if someone follows me, I follow them back. If we never engage that’s okay but I don’t expect anyone to follow me unless I follow them.

So what about stream crowding? That’s why there are lists on Twitter. I have a list of “closest connections”. I have a list of past guests and a list of social media favorites. I also include people on those lists that I do not follow. I have a list for people who are oxymorons (claim to be social media experts and do everything to prove they are anything but).

Twitter Karma from Dossy