Chances are most people in the world fit into the 99%. In this case that would be the 99% of people who are doing social marketing wrong, barely or not at all. Though the argument could be made that not at all is better than wrong since wrong does damage. Hopefully you are doing some or at least researching it. To qualify I will say I am not always right –...

Measuring success from social media marketing Sure, we can point at someone like Donald Trump or Ted Turner and say, “here are two really successful guys.” Maybe they are, maybe they are not. How can it be said they are not? Success is a very personal topic. A few days ago there was a post by Yet Another Social Media Guru who was giving a formula for...

  Like every other piece of buzz, or most other buzz at least, SoLoMo is not the end all. You will still be able to market other ways but for the local business: the chiropractor, the real estate agent, the auto repair center, and other services offering services within a relatively narrow diameter – SoLoMo is now.  Much like the yellow directories of...