And with responsibility popular becomes more likely. Try missing your first couple of speaking engagement invitations where you are to be a speaker. You’ll have much greater difficulty in finding future invitations. Even though [insert star/starlet name here] can get away with it the average business person cannot. It only takes a few mistakes in today’s...

Instead of leaving “small business” undefined let’s take this all the way down to the base: owner/operator, independent business professional, sole proprietors  work from homers, and any other single person business operation. This is no small segment of the United States commerce system either. In 2008 the IRS received 22,614,000 tax returns for...

The same spirit that drives us to become independent professionals often is our own worst enemy when it comes to task performance. Our ambition and our recognition “if anything is going to get done I’m going to have to do it myself” leads us to take on important functions we are neither qualified for nor prepared to handle. In the end it may, put...

I have realized several times without ever writing it that most people who say they are SEO experts are actually keyword users. Now there is certainly nothing wrong with appropriate use of keywords and, in fact, it is and essential factor in SEO. The problem, if you want to call it so, is many SEO professionals end at keywords. They don’t know how to really...

Or “How To Post Your Way To The Poorhouse” On at least one occasion in the last few years I have been asked various forms of the questions, “how do I blog to be sure and get sales”, “what can I expect from my efforts on Twitter”, “how does this translate to food for my children”, and so on. The good news is I...