Small business SEO is the realm of snake oil and magic bullets. It’s the place in cyberspace where digital hustlers spread their lore and captivate audiences with stats and stories from around the globe. You will find both the trustworthy provider as well as the ant-lion hustler spewing great gushers of acronyms in volume enough to spin the heads off ten penny...

Let’s face it. A real estate agent in Omaha does not, generally, benefit their business by getting hits from around the world – or nation for that matter. Likewise Montgomery County Plumbing and Electrical probably doesn’t care too much about hits from Fairbanks or Denmark. The question arises, however, “what does it hurt to have hits from...