Google’s new, not updated, algorithm (set) plays heavily to mobile. A/B testing is just starting on this but my prediction is that an identical page with no mobile ready presentation (HTML5, responsive design, alternate presentment, whatever) will not fair as well in Hummingbird as one that does not.
Now, perhaps more than ever, site structure, geographic location, mobile readiness, and self-identity is highly valuable. It still pays to network, connect, engage, get social, be local, and pay attention to detail. Hummingbird promises to be a big boon to the honest Internet marketer and social networker.
All of this means being “Google friendly” has taken on an entirely new set of priorities. Most sites are not Hummingbird ready. My experience is that the average, small business, real estate agent, chiropractor, healthcare or legal professional, will need site modifications to become Hummingbird compliant or will loose Google traction quickly.
Google is king, there is no doubt about this. Today when people say search over 83% of them mean Google. With that bit of information it is easy to see how captivating attention from that mass is valuable to any business. While the next several words will not guarantee you a number one search result it will help you understand what it takes, and what your opponents are doing, to win in the search wars.
Follow these steps, monitor your progress, and learn even more about search engine optimization and you will stand a fighting chance. If you are too busy or prefer to hire a professional to handle this for you I am happy to speak with you. Simply use the Contact link and let’s talk.
1. Check your site for misspellings especially of keywords. Google is smart enough to know how to spell. While there is a “trick” to misspell certain keywords, which has proven to work (mortgage being spelled morgage is one), but use caution. It also gives the opportunity for a search engine to see you have a misspelling within your site. Find a good tool or hire a pro to crawl your site for errors including spelling.
2. Speed up your page load time. You may use a tool like YSlow to help you discover why your page is loading slow, or even if it is loading slowly. Elements of sites load separately so if you have large graphics or pre-loaded video or that God forsaken Flash embedded in your site you are almost certainly losing visitors – especially on mobile devices. Continue reading
There it is on Twitter the exact text you’re looking for even if you didn’t know it. “Five Ways Guaranteed To Increase Sales FREE” or whatever it may say. So you click the link and land on a page filled with advertisements and a blurb which makes no sense but seems relevant to the link you clicked and it has a “Read more” link so you click it only to land on a similar page still not getting the information you’re hoping for. You have just been doorwayed.
SEO – Search Engine Optimization with Article Publishing
When it comes to SEO it’s all about having a bigger net connected to a funnel connected to a syringe. Get the biggest net possible! Here are a few places you can publish articles with links back to your site. This tactic gets both love and hate – sometimes from the same users! If you’ve read my writings or listened to my shows/podcasts you’ll know I’m a die-hard fan of data. My data says you do get a return on using this tactic and how well your article is written, what keywords it uses and how you invite people back to your money maker all play a role in that all important event: conversion!
I have realized several times without ever writing it that most people who say they are SEO experts are actually keyword users. Now there is certainly nothing wrong with appropriate use of keywords and, in fact, it is and essential factor in SEO. The problem, if you want to call it so, is many SEO professionals end at keywords. They don’t know how to really break down how a domain, site, page, article, or sentence actually work with or against the algorithms which result in higher ranking on the search engines.
By Danard Vincente
Small business SEO is the realm of snake oil and magic bullets. It’s the place in cyberspace where digital hustlers spread their lore and captivate audiences with stats and stories from around the globe. You will find both the trustworthy provider as well as the ant-lion hustler spewing great gushers of acronyms in volume enough to spin the heads off ten penny nails.
Matt Cutts is the definitive resource on Google search spam control which defaults to his having tremendous knowledge about how to rank higher in search results. How do you do search engine optimization (SEO)? According to this video that probably is not as important as having the proper links. Listen, I can talk all day about how to rank high in Google search results but let’s listen to The Expert, Matt Cutts, in his own words. Watch this video and share this article with everyone who wants to place number one on Google!
If you’re reading this chances are you use some, most or all of these sites daily. Having been a user of Alexa since 1996, when the web was just a diapered baby, I have always been fond of some of the tools they provide and the new era is no different. If you have not used Alexa’s Site Info go give it a spin after you read this article – you’ll learn a lot about your favorite sites.
- Google - Earth’s favorite search engine
- Facebook - a little community site
- YouTube - video library maximus
- Yahoo - that other link index thing ne news site
- Baidu - China’s hope for search dominance
- Wikipedia - a place to find the meaning of life
- Windows Live - yeah, uhm this must be a mistake
- Blogspot - a spot for blogging
- Amazon - a river of books, videos, games, hard goods and more
- Twitter - the little bird that tells everything
So what does this mean to you as a marketer, developer or community builder?
When I was a young fellow I grew up where a river fed into a lake so we fished. A lot. One of the first questions fishermen ask each other when greeting on or near the water is, “Catching anything?” That was followed, usually, by the other party saying something that may include, “Yes. They are biting really good down by the bridge.”
It’s a common question and it has answers highly skewed by viewpoint. However, there is an answer and it’s here. This may be “over your head” but you’ll also want to know the answer if you ever buy web development or SEO for your site and the SEO analyst makes a recommendation like, “you need to have your site redesigned because your webmaster ________” (tables or css).
CSS is newer than tables ergo some people find it sexier … why we even use “sexy” to determine a level of coolness I don’t know. Be that as it may CSS is more “Web 2.0″ kind of like Starbucks is cool because it’s not the corner gas station or iPhone is cool because a few cool people said it’s cool. Cadillac makes an awesome car incomparable in many ways but Lexus is perceived as cooler. Why? Maybe it’s marketing.
Long before there was CSS there were tables and tables were the way to layout web pages. I have opened the backend of some sites and seen some incredibly hilarious table layouts with tables nested in tables inside of cells inside of rows and columns. In fact I have nested two deep myself.