One of the most often asked questions I answer is “how can I be on page one of Google?” This is a good question for me since I am, after all, in the business of getting people as close to the number one organic search results as I possibly can. There is a concerning aspect of this too: people who believe they are on the first page of Google search results when in reality they are way back sometimes in the teens.
How can this happen?
Google, like virtually every other site, loves using cookies to deliver user specific information. This information stored in these particular cookies seeks to provide search results which are best for a particular user who has Google cookies in their web browser. What this means is based on previous search results and previously “clicked on” results tells Google a searcher prefers one type of link, or one link, over others. So if Bob Peltserman who owns a pallet manufacturing company in Talahola and he searches for “pallet manufacturers in Talahola” then clicks on his link the next time he searches that link result may, and probably will, be higher in the results. Besides he is sitting physically in Talahola when he searches so Google wants to provide him with the highest level of accuracy when he is searching so technically he could leave off “in Talahola” and still see an adulterated high search result for his own link.
How do I find my real Google listing position?
This is your fortunate day for today you will find a couple of online, free tools to help you discover just where – or at least which page – of Google (and Bing) your listing shows up on. Further this result will sidestep all the contamination you may have in your browser. Let me restate that contamination part so you, Mr. or Ms. Reader, will understand when you go to Google and search the results you are seeing are not the same results other people may be seeing.
The hard way would be to clear your cache, clear your cookies, turn cookies off then search for your keywords until you find your site then count which page you are on. Keep in mind if your listing shows up on page 8, 10 or 22 you almost may as well not be listed. Also if you are not using the appropriate keywords in your search you will be learning false facts. Real estate agents, an industry near and dear to my heart, have a terrible habit of searching for their name and saying, “my name is my brand” – a little on that in a moment.
If you have not done much research into effective keywords for your market, product and service, the reality of it is the keywords you are using may actually be useless anyway. Back to the real estate agents, whom I fully understand, they may choose keywords “Homes By Kenny”. Who in their right mind having never heard of me is going to search for that? No they are going to search for “homes for sale in Kennesaw Georgia” or maybe even a neighborhood. So carefully think of the appropriate keywords which mean something. (If you’re lost it is free to contact me so we can discuss.)
How to find which page you are found on Google.
The first tool I want to tell you about is simple a plain text results from Google’s search results via a shell. Don’t worry about what that means just be happy this works. Now that you have your search terms “3 bedroom 2 bath homes for sale in Kennesaw Georgia” go to http://goosh.org and type those words on the page. There is no search form just a blinking cursor. Type there there press enter. Keep pressing enter until you get to your search results or until you reach the end of what Goosh offers.
Goosh will deliver search results in groups of 4 all the way up 65 search results which would be page 6. Half-way through page 6 is actually where it will land you. While this takes a few clicks one of the nice features is you get to see who is coming up before you. It is far beyond the scope of this article to talk about doing intelligence analysis to see just why but that’s what I and people who do what I do, do.
Something a little easier.
If you would prefer typing your keywords and URL into a form field and pressing enter then looking at a number try
http://keywordtool.ulancer.com/ (that page is missing as of summer 2014) http://whatpageofsearchamion.com/ where that is exactly what happens. Simply input your key word or key words, add your web address and click enter. It may take a couple of seconds but the system will tell you which page of Google your site shows on the search you performed. Like Goosh, Ulancer is limited in scope and only goes through page 10. If you are not found in the first 1o pages the system will tell you how unpopular you are. The same works for Bing at Ulancer – simply select Bing instead of Google.
If your link is not coming up on page one (the first 10 search results) and you are searching on truly valuable key words it is time to get to work. While it is possible to DIY some of this work it makes sense at this point to evaluate the time it is going to take for you to learn what needs to be done then to pull it off. Meanwhile there are hundreds of capable intelligence agents who are familiar with the methods and processes you may consider contacting. Otherwise there are plenty of websites to show you what to do step by step. Try searching on how to move your site up in search results, SEO techniques and other like terms.
I already know a lot of people are going to say, “that’s not how I do it, I do it like this …”. Have at it! You can pay more, do it for free, whatever suits your fancy. Oh, there are much more efficient ways to achieve this – most of them come with a fee. This one helps you learn while doing because it allows you to actually see the result instead of just getting a PDF report or an unprintable Flash report.