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Actually your SEO is probably already suffering with an out of the box install of WordPress (your self hosted version) but what usually happens is a user installs an SEO plugin and either they simply do not use it (thinking it will somehow magically do all the work for them) or/and they fail to go back and use the plugin on existing posts.
If you do not use one of these plugins you should. Otherwise how are you controlling your SEO? Do this experiment. Go to your WordPress site and find any single post then view the source. Then search for “<meta name=”description” and see if you find one. Chances are you will not. So how are search engines supposed to call your site “search engine friendly”? Search engine friendly, by the way, means human reader friendly.
The title of this article is actually a little sensation but it’s also a warning to you that neither All-In-One nor Yoast make SEO an automated event. You still need to work with them. I recently consulted with a prospect who insisted they were okay in SEO because they had one of these plugins installed. When we did an SEO evaluation on a couple of single posts they thought I was somehow faking the results. What we were looking at was a still blank description meta tag.
The nice feature of Yoast is it allows you to setup a template. The downside to this is your descriptions are all the same and your pages surely contain variations on your topic.
WordPress Plugin: Simple Like Buttons
Here’s a WordPress plugin many people can use. The situation is that I had separate Facebook, Twitter and Google+ buttons scattered at the top of my posts. While I wanted them at the top I would prefer for them to all be aligned in a single row. I searched a bit in the WordPress plugins directory for Facebook Like, Twitter tweet and Google Plus 1 but was finding only individual plugins for each social media site.
Just as I was about to give up on the search and code my own I found Simple LikeButtons (Facebook, Google+, Twitter). In the image it appears the buttons are at the top of the post, and they are, but “out of the box” this plugin places the buttons at the bottom of the posts where I happen to have a lot of other things going on. Unfortunately the plugin also does not have a way through their built in options to do anything other than select which buttons are displayed.
Recently a prospect contacted me with a need for their clientele to be able to upload a few different types of files via the website. The company requires documents from their clients and wanted to move away from the fax machine and allow customers to upload files directly from their computer to the site. The files needed were PDF, DOC, TXT, and ZIP.
Since the company already had an existing WordPress installed for their Content Management System (CMS) they needed a solution their WordPress guy had no idea how to create but needed it to work with their theme he had customized. This mean it had to be created in such a way that when their existing guy quit handling it and new updates were made the application would not break.
For those of you still stuck in the archaic maze of Windows Explorer it’s time to switch. For those of you who use Firefox, Safari or Chrome here is a fast, simple screenshot extension you’re probably going to love. Having tried several I have come to use this on the most. Oh I use Jing, Evernote, and have tried a dozen or so extensions but this one is the first choice out of my tool box for 95% of my screen capture needs.
What I like about it
Unlike some extensions or third party apps it loads almost immediately. Click the icon, it asks if I want the visible page, a selected area or the full page. (Note for https it’s visible or full only, not selected area.) Once I have made my choice and performed any necessary tasks it opens in the editing window where I can crop, label, blur, draw shapes, lines, and choose how I want to save the file. I can save locally, online temporarily or online permanently. See Figure 2.