… and how to ride a coat-tail. (If you only came for the pictures, here.)
Riding a coat-tail, of course, means profiting from someone else’s efforts. Some people think this is a “sleazy” way to take advantage of a trend and capitalize on it while others think it’s the easiest way to get closer to the top. In reality it may be neither but in both ways it’s the height of capitalism.
People looking for information about the Japan reactor story, just as anyone looking for breaking information on events, have taken to the internet. Something our parents and grandparents did not have in their arsenal of media research is now a center point of everyday life in virtually every nation.
With the ever growing, even called encroachment, of social media and citizen journalism major catastrophes and events of global significance very quickly dominate searches at the giants like Google. In fact for most of the day today the search terms “japan reactor” have been at the top of the Google search list.