Every small business must have a mobile friendly website. Forget expensive mobile applications that people don’t want to download; we’re talking about a responsive design website people can use on their mobile device. With today’s powerful content delivery systems small business owners, and individuals, can be online and ready for mobile in just a matter of hours. Here is why they should:
*Best way to check your site that I know of at this time, that is. I am certain if you know a better way you will share it in the comments and we’ll check it out!
Have you downloaded the free eBook “Five Ways To Explode Your Conversion Rate“? I’ll give it to you in exchange for joining my email list which you may leave at any time after downloading your book.
How do I know if my site is mobile ready?
Nearly 50% of web access happens from a mobile device, either a smartphone or a tablet. For some content the ratio is even higher. If you are not ready you have already missed the first several months of the mobile revolution, but it’s not too late to get started now.
I know, you’re thinking, “but I have already spent a ton of money and I’m still not getting my investment back!” That’s probably not a good reason to stop in the middle of the street. In fact, I find most of my clients are just a couple of steps away from turning their website performance around and actually generating income, instead of only racking up expenses.
Watch this short(ish) video then come back and let’s look at some things. Continue reading
Like every other piece of buzz, or most other buzz at least, SoLoMo is not the end all. You will still be able to market other ways but for the local business: the chiropractor, the real estate agent, the auto repair center, and other services offering services within a relatively narrow diameter – SoLoMo is now. Much like the yellow directories of yesterday SoLoMo focuses on local market areas with a higher transactional focus.
You have heard it, you’ve read about it, people who appear to know stuff have told you: the digital revolution is unwired and if you don’t feed it what it needs to exist it will move on without you. When is this going to happen? It’s already, almost, so last year.
We cannot imagine the resistance Alexander Bell experienced. I remember hearing old people talking about it back int he 60′s saying they thought the phone would be a huge invasion and some called it “the devil’s box”. Why do we always credit “the devil” with innovation? But I digress. Let’s look at communications changes over the last few thousand years:
When I was in communcations classes some 30 years ago we were told 90% of the advancements in communications had been made since 1900. The number today must be closer to 99% of the advancements since 1969.
Many humans are slow to embrace change. Those who are generally miss the opportunity to leverage the excitement of new chances. Now we all know not everyone can do everything. You can’t be a specialist at real estate and a social media guru and a web programmer and a mobile technology expert … the list goes on. You can, however, use the technology as it is made available to you as an “early adopter”.
The important reason to be an early adopter is because if you are a late adopter by the time you start using the old technology another technology has come into play and the old technology is dead. Why is this important? Be where your buyers are coming instead of where they have already been.