While there may be others, and there are, added to this list these are almost crucial to success. Can success be had without all, or any, of these? Yes, it can. These are the most common, high reward components which should not be easily discounted.
ANCHOR SITE www.yourname.com
Have a site you control, not on some free service or social network. Do your business here. Think about user experience and conversion ratio on this site as your most important tasks. Keep you blog separate or in a separate directory. Blogs have a tendency to overpopulate the index page and with today’s necessary trend toward flat and mobile design this is crucial to conversion success.
TWITTER ACCOUNT twitter.com/yourname
Having a Twitter site that matches your brand is one great way to push out relative content, build a following, and listen to the Internet on your topic. Learn to monitor Twitter with third party tools like Hootsuite and your life, and results, will be much better.
FACEBOOK BUSINESS PAGE facebook.com/yourname
While Facebook should never replace your anchor site not having a custom Facebook business page is a big mistake in today’s world. The content and design should emulate your brand and serve as a giant handshake to encourage people do to business with you.
I have no idea. Thank you for stopping in. Good-bye.
That’s not fair of course, and in reality, I do have an idea. Together, in fact, we can probably come up with a realistic, working number for you right now. First you’ll need to know some things about your own business. I will give you the numbers to work with later but for now be thinking of the following:
- How much are you willing to spend to get someone to buy your product or service?
- How many new customers do you need, per month, to reach your goals?
- What amount have you budgeted to new customer acquisition?
Now that you have those numbers in mind …. what’s that? You don’t know how much you have budgeted? Well, consider yourself Jane or John Average. Most small business owners and entrepreneurs are in the same position. So, let’s begin with that first question, “How much are you willing to spend to get someone to buy your product or service?” Continue reading
Real estate professionals are constantly barraged by “great marketing ideas for real estate agents” from just about every direction. This 360 degree assault includes everything from very expensive video production and website development to recurring fee subscription services for “exclusive real estate leads” and more. After time the excitement of being a new agent and having all this attention from companies looking to be at the top of the marketing budget list wains and too often the agent simply gives up and does what they can, on their own.
Be sure to watch the short animated video at the end of this post!
Real Estate Calendars
Calendars are a perennial favorite of real estate agents, plumbers, chiropractors and insurance agents. The idea is these calenders last for a full twelve months – and it is true. Calendars cease working as a marketing tool when they are placed in a drawer or the trash can. If they remain on the wall or refrigerator the lifespan may indeed be 12 months and this obviously creates more opportunities for engagement with the branded company.
Real Estate Closing Gifts
Getting a nice bottle of wine with a photo of the home on the label is a great, novel idea. Lifespan about 1 meal or stuck in the wine rack to be forgotten. While this idea, at a cost of around $45 including shipping, ignites all those good emotions it is short lived in market reach and is offensive to some. Do not send a bottle of wine to a recovering alcoholic or a teetotaler or you’ll alienate them forever.
Who needs a framed copy of themselves signing the closing documents? Sure it sounds good and, as with most other closing gifts, the emotions wane after the first couple of payments, the first roof leak discovered, the first call to the electrician or plumber. Frankly these end up in the trash pretty quickly. The same goes for that cute “golden key” with the purchase date inscribed on it, the gift certificate to Lowe’s or the Home Depot or even a favorite restaurant. None of these gifts provide real usefulness or longevity.
Title Analyzer Results
Let’s face it. Most of us are small business operators, advisers or entrepreneurs. We wear many hats – often too many. For the majority of us having our message stick out from the masses is very important and vital to our continued success and growth. Far too often we are forced to work our own miracles and many times that ends with less than desired effects or even abject failure. Failure, as is said, really is not a viable option.
One Solution: Hire a Content Manager
Hire a copy writer or a seasoned content manager. It may not be as pricey as you think and you may also hire one just to review your content and make suggestions. Just about any reliable copy writer with SEO knowledge can quickly craft powerful titles based on your subject matter. Likewise a content manager can scour your writings and come up with titles geared to appeal to both the human reader and the search engine robots and algorithms.
Another Solution: Use A Title Analyzer
There are a few title analyzers available online. The image to the right is from the title analyzer at The Advanced Marketing Institute. Try it with the actual title of this article “Proven Results For Writing Powerful Titles Immediately“. This one actually compares the words in your title to their secret sauce database and provides a score for reference. I like the idea even though I am not necessarily sold on it because I do not, yet, understand fully what they are evaluating.
I have realized several times without ever writing it that most people who say they are SEO experts are actually keyword users. Now there is certainly nothing wrong with appropriate use of keywords and, in fact, it is and essential factor in SEO. The problem, if you want to call it so, is many SEO professionals end at keywords. They don’t know how to really break down how a domain, site, page, article, or sentence actually work with or against the algorithms which result in higher ranking on the search engines.
By Danard Vincente
Have you ever been to a business lead meeting or a meet and greet where each person was given “about” 30 seconds to stand up, tell what they do and then sit down? Have you ever heard how hard it is for most people to get it out and still get out the message including enough information to relay enough about what you do to interest the right people.
The actual notes from the meeting.
Remember the good old days of the “Website Under Construction” banners? That is actually how I used to find a lot of clients. I would use my spider to go out and look for “construction.gif” and a short time later have a small business website client ready to go. It was almost like, well – you know, fish in a barrel. Only clients aren’t fish. Clients are people and they have the same personality traits as the rest of us. Heck, you’re a client to someone.
Almost every day the question is asked why some old school technique doesn’t work anymore. The answer is some actually do work – they just don’t work on new buyers like they work on old buyers for the most part. Don’t throw away decades of sales psychology just take a look at the mechanism and process by which you are delivering. The buy decision is still a function of the human mind – it’s the form of engagement that has changed.
Here are just a few examples which come to mind – please add to the list in the comments. I know you have more!
OS: I speak you listen
NB: You address our concerns and acknowledge us or we’re done – and by done I mean I’ll tweet about my experience with you, Facebook about my experience with you, Yelp about my experience with you, blog about my experience with you, make a YouTube video about my experience with you …
A few days ago Jeremy Blanton, a friend and regular contributor to Social Media Edge, was telling me about a new way he had discovered to put a little more change on the table without too much effort. Interestingly enough I have had the same conversation with a few others I consider “inside the industry” when it comes to online and social marketing. These ideas ranged from creating accounts as ad resellers, marketing Amazon products, reselling web hosting, and many other ways I know from experience can put a few hundred dollars in your pocket every year even if you don’t push them to hard.
While he was visiting my office I showed Jeremy my Google AdSense account for one of my account names and it averages about $50 per month without me ever touching it. The account I showed him goes back to 2008 and I literally sat it up on a semi-popular site and never touched it again. What if I did touch it again? What if I did decide to really work my Amazon account and up the numbers from a few dozen dollars per year to a few dozen dollars per hour?
The companies I have associate accounts with include Amazon, HostMonster, Commission Junction, Google AdSense, and Cafe Press. I have others but these regularly result in enough to buy my gas, a few meals and pay some hosting fees. What is missing is that I am not really pushing any of these. Occasionally I log in and check to see what my balances are or I notice a small deposit of $150 or so into my bank account. So am I inspired enough to actually put my skills to work, trim back a few clients – mostly the ones who hire someone else to set up their WordPress account then come to me bitching about how much it cost and that they don’t get any support after the fact – and see how well I can do? Research … show me the numbers!
Have you tried Google+ (Google Plus) for your small business? While there are many reasons to do so this one jumps out from the others in a couple of notable ways. First of all let’s say what Google Plus is for those of you new to the name. If you are in small business marketing or simple want to market your own small business this can be a powerful, free tool.
Google Plus is Google’s new social networking division which incorporates a re-invention of some of the best of Facebook, Twitter and other social media networks. It is fast-moving like the Twitter stream or the recently modified Facebook stream but in the stream it allows videos, photos, long posts, short posts, links with thumbnails, and +1′s which are similar to Facebook Likes and Twitter re-tweets. If you don’t use those social networks I would be very surprised to find you reading this article!