I have realized several times without ever writing it that most people who say they are SEO experts are actually keyword users. Now there is certainly nothing wrong with appropriate use of keywords and, in fact, it is and essential factor in SEO. The problem, if you want to call it so, is many SEO professionals end at keywords. They don’t know how to really...

Have you ever been to a business lead meeting or a meet and greet where each person was given “about” 30 seconds to stand up, tell what they do and then sit down? Have you ever heard how hard it is for most people to get it out and still get out the message including enough information to relay enough about what you do to interest the right people. The...

Remember the good old days of the “Website Under Construction” banners? That is actually how I used to find a lot of clients. I would use my spider to go out and look for “construction.gif” and a short time later have a small business website client ready to go. It was almost like, well – you know, fish in a barrel. Only clients...

Almost every day the question is asked why some old school technique doesn’t work anymore. The answer is some actually do work – they just don’t work on new buyers like they work on old buyers for the most part. Don’t throw away decades of sales psychology just take a look at the mechanism and process by which you are delivering. The buy...

A few days ago Jeremy Blanton, a friend and regular contributor to Social Media Edge, was telling me about a new way he had discovered to put a little more change on the table without too much effort. Interestingly enough I have had the same conversation with a few others I consider “inside the industry” when it comes to online and social marketing. These...