Matt Cutts is the definitive resource on Google search spam control which defaults to his having tremendous knowledge about how to rank higher in search results. How do you do search engine optimization (SEO)? According to this video that probably is not as important as having the proper links. Listen, I can talk all day about how to rank high in Google search results but let’s listen to The Expert, Matt Cutts, in his own words. Watch this video and share this article with everyone who wants to place number one on Google!
Of course the idea is funny and great work by Sam. In truth there are techniques to help you rank high on Google and those, are not them. So how do you get your site up in the search listings? Simplified it goes something like this:
Write for the readers, not the search bots – readable human content about what you really do.
Write frequently – fresh, relevant content is still king.
Think about your title and headings – people like relevant titles and headings and so does Google.
Use relevant graphics with good titles and descriptions.
Link out to relative content – people like this, so does Google.
Some questions are asked frequently while others are asked regularly. This one falls into the regularly category. “How do I find my Google Analytics code once I have created an account”, is asked in virtually every session I do on the topic. Since I am not the quickest draw on the webnetz it took me a while to finally create this short how-to video to answer just that question.
The video is short and of high enough quality for your mobile device even if it is an Apple product 😉 that you should be able to watch it from anywhere. If you have any other questions feel free to ask and maybe this decade I’ll get to a how-to answer for you!
This is still so very simple to do literally anyone can do it. This is how to add a theme (change the look) of your Google site.
Using Google Sites for you business is not recommended but certainly as an extension of your Internet reach or to get you started they are an option freely available to you. Be sure to work along on your Google Site and I am relatively certain you will soon out-run the tutorials and take off on your own. If you have ever created a site anywhere you will find you don’t even need the tutorials.
Google provides several themes for your site and there are developers who create themes for Google sites as well. I am available to do so or you may already know someone who can. If I have time to take the tutorials that far you will learn how to do them yourself.
Here’s a WordPress plugin many people can use. The situation is that I had separate Facebook, Twitter and Google+ buttons scattered at the top of my posts. While I wanted them at the top I would prefer for them to all be aligned in a single row. I searched a bit in the WordPress plugins directory for Facebook Like, Twitter tweet and Google Plus 1 but was finding only individual plugins for each social media site.
Just as I was about to give up on the search and code my own I found Simple LikeButtons (Facebook, Google+, Twitter). In the image it appears the buttons are at the top of the post, and they are, but “out of the box” this plugin places the buttons at the bottom of the posts where I happen to have a lot of other things going on. Unfortunately the plugin also does not have a way through their built in options to do anything other than select which buttons are displayed.
Since WordPress works around something called “the loop” and this plugin was very simply coded (some plugins are packed with code but this one relies on much third party coding so it is much smaller and simpler) I knew it would be pretty easy to find the location in the script which handled the location task and modify it. I suppose I could have modified the admin options script but if I did that I would like re-code the entire script and submit it to the repository myself.
Shhh. It’s okay. We know where your cookies are. You probably don’t even realize how many cookies you have actually accumulated but you are about to know for sure. To find your cookies in Chrome just takes a few click from your stock browser. You do not need to download a cookie plugin and you do not need to dig around in your hard drive directories. Go get some milk and we will go get your cookies.
Cookies in Chrome live “Under the Hood”. To get there just follow these 6 simple steps;
Open your Chrome browser
Click on the little wrench icon in the upper right corner
Click on the “Options” link
On the left menu bar click “Under the Hood”
In the “Privacy” section click on the button labeled “Content settings …”
Click on the button labeled “All cookie and site data …”
There you go. There are your cookies. Now share some with your friends and leave some out for Santa!
You can now delete any or all of the cookies. You can also view the domain which placed them in your browser’s cache and you can view what is inside the cookie. Now I bet you have one from thekencook.com – sorry, I just couldn’t resist sharing one of my cookies with you.
Don’t ask why – or at least if you do ask why please ask someone else. You can now share circles on Google+ and it’s just as easy as everything else on G+. Simply go to your circles then open the circle you want to share and look for the share link (Figure 1).
Once you have clicked the share link you can turn your computer off and go back to your regularly, scheduled mundaneness. Quite literally that’s the sum total of sharing circles. If you need a further explanation I’m not your guy.
Okay, because you asked. Sharing circles is a way to promote your friends. That is, after all, a large factor in successful social, yes? You share them, they share you – it turns into one, big, happy, social love fest. Or the Facebook version – poke fest.
Once you have shared a circle the people you have shared it with will see you have shared it and obviously want to share another with you. You can share circles with individuals, circles, groups of circles, or the public. If the members are not connected they will need to add each other to share posts and other info.
Since it’s new, I’m tired and it’s my wife’s birthday we may or may not have an in-depth discussion on this topic on Social Media Edge radio tomorrow. Chances are we’ll touch on it so if you missed it live catch the replay on iTunes.
Of course the spammers, the scammers, the skanks and hos always show up at any party where they can get it. I had not been on Google+ for more than 48 hours before the first ones started showing up. I even made the mistake of putting a few in a circle called “Clearing” because we had so many common connections and I thought, “surely if we know this many people I must know this person.”
Negative (see the photo).
Really it isn’t a new thing. As long as a few people have been able to connect to the same space over a network there has been spam. Those lovely, empty accounts and messages designed to snare the unwitting surfer. In the good old days, USENET, BBS, and the antiquated walled spheres of engagement you could get kicked, banned and IP banned … the later meant you’d have to find another connection to get back in.
Why are we still dealing with this pestilence 30 years into this game? Why do we still tolerate, nay, validate this type of behavior? On Twitter spam had a face and it was a nubile, Asian chick. Some poor girls from the jungle corner of the planet are forever burned into our minds as “that’s a spam avatar”.
Google+ is no different. While Google techs and some failure of an algorithm which seems to be a few hundred tweaks short of a beta phase. No, I didn’t get hit by it but I’ve heard the nightmare stories already. People lost not only their G+ access but all of their Google access: mail, documents, YouTube … the whole ball of wax. Which makes me wonder, since I’m an Android would I have lost my phone, too? I suppose I would have lost Voice.
Frankly this concerns me.
We joke about Google being Satan, SkyNet and the brain of the Dark Side. In reality Google making a stupid mistake and punishing any user at whim could really screw your day, week or business. How many of you rely on Docs, Voice and Mail in your daily life? I do, hands raised over here. Meanwhile accounts like the one featured in this article seem to be popping up everywhere.
Hey, I have an idea!
What about doing what Craigslist does so well and what BBS’s and USENET have done so well for decades? Let the users decide and you work on the system of checks and balances where your algorithm can sniff out whether or not a user has been gang-banged for evil purposes. Why don’t you, Google, stick to creating some awesome tools, figuring out just how important real customer service is regardless of how big you are and let the users show you how to run social? In fact, you’d be pretty much a modern first! Facebook = monarchy, Twitter = oligarchy, Google = Satan.
Google means search. To bloggers, SEO professionals and the majority of users saying “let me do a search for that” can be interchanged with “let me Google that”. In an amazing month of performance, however, search provider Bing has closed the gap by gaining on competitors while Google slid back helping that closure. Read the full data at Hitwise.
Hitwise did not examine the “why” and that is an important unknown. For example if Google decreased brand advertising during the welcoming of Larry Page to the Big Chair while Bing increased their market share through traditional media that can easily be overcome. If, on the other hand, Bing has become friendly with a larger number of product developers and distributors increasing their presence in downloadables and distributables it may be a much harder fought war.
What these numbers should say to the enterprise and aggressive online marketer is “don’t forget to consider Bing in your process”. Finding a session at just about any BarCamp or tech Meetup about Google is a cinch. Seeing this report and it possibly marking a trend should increase the number of Bing sessions at those same events.
For the layman, however, this is back to basics and what your mentors have probably always told you, “don’t put all of your eggs in one basket.”
How about you? Are you concerned with Bing? Do you check your Bing analytics like you do your Google? Do you think this is a fluke more than a trend?
Let’s face it. A real estate agent in Omaha does not, generally, benefit their business by getting hits from around the world – or nation for that matter. Likewise Montgomery County Plumbing and Electrical probably doesn’t care too much about hits from Fairbanks or Denmark. The question arises, however, “what does it hurt to have hits from around the world to my local site?”
Take off your hat that says it’s cool to have a lot of visitors and think like a robot. Well, actually, think like an indexing engine like the one at Google. Remember, no matter what you learn about SEO or who is talking to you about SEO all of the indexing is performed by a program. That program evaluates every link based on a few key components which include content, relevance to the search term, number of inbound links, number of outbound links, what sites the inbound links come from, and how relevant the inbound link is (which reminds me to write a post about themed links and bounce rates).
One factor even some SEM and SEO “professionals” fail to consider is geographic relevance of the address on the website to the searchers geolocation and the geographic relevance of the sites linking to the target site … your site. In other words is your site close to the searcher, at least as close as the search engine can determine, and are the sites you link to and which link to you also in the general vicinity of the searcher?
Google isn’t too groovy on handing out a guidebook detailing the inner workings of their indexing engine but through a process of elimination the SEO world (the real one, not the one portrayed on the internet by out of work landscapers and small time public speakers) we have a pretty good estimation of what works and what does not. We know, for example, having links to your page in FFA pages is bad for page rank and a bad page rank does affect SERP. We also know, because we play with proxy servers at different locations throughout the world, Google prefers local on words like plumbing, home for sale and barbecue. We know this because Google gives us local results and a map.
You already know about “long tail search terms” and you know about Google maps. You now know about linking local and using local keywords so here’s your experiment: Use long tail search terms, put your business on Google maps, claim your Google Places, use local keywords, link to relevant local sites in user friendly methods and watch your SERP increase.