Matt Cutts is the definitive resource on Google search spam control which defaults to his having tremendous knowledge about how to rank higher in search results. How do you do search engine optimization (SEO)? According to this video that probably is not as important as having the proper links. Listen, I can talk all day about how to rank high in Google search results but let’s listen to The Expert, Matt Cutts, in his own words. Watch this video and share this article with everyone who wants to place number one on Google!
Some questions are asked frequently while others are asked regularly. This one falls into the regularly category. “How do I find my Google Analytics code once I have created an account”, is asked in virtually every session I do on the topic. Since I am not the quickest draw on the webnetz it took me a while to finally create this short how-to video to answer just that question.
Part 1 of How to create a Google Site is here.
This is still so very simple to do literally anyone can do it. This is how to add a theme (change the look) of your Google site.
Here’s a WordPress plugin many people can use. The situation is that I had separate Facebook, Twitter and Google+ buttons scattered at the top of my posts. While I wanted them at the top I would prefer for them to all be aligned in a single row. I searched a bit in the WordPress plugins directory for Facebook Like, Twitter tweet and Google Plus 1 but was finding only individual plugins for each social media site.
Shhh. It’s okay. We know where your cookies are. You probably don’t even realize how many cookies you have actually accumulated but you are about to know for sure. To find your cookies in Chrome just takes a few click from your stock browser. You do not need to download a cookie plugin and you do not need to dig around in your hard drive directories. Go get some milk and we will go get your cookies.
Don’t ask why – or at least if you do ask why please ask someone else. You can now share circles on Google+ and it’s just as easy as everything else on G+. Simply go to your circles then open the circle you want to share and look for the share link (Figure 1).
Of course the spammers, the scammers, the skanks and hos always show up at any party where they can get it. I had not been on Google+ for more than 48 hours before the first ones started showing up. I even made the mistake of putting a few in a circle called “Clearing” because we had so many common connections and I thought, “surely if we know this many people I must know this person.”
Negative (see the photo).
Really it isn’t a new thing. As long as a few people have been able to connect to the same space over a network there has been spam. Those lovely, empty accounts and messages designed to snare the unwitting surfer. In the good old days, USENET, BBS, and the antiquated walled spheres of engagement you could get kicked, banned and IP banned … the later meant you’d have to find another connection to get back in.
Google means search. To bloggers, SEO professionals and the majority of users saying “let me do a search for that” can be interchanged with “let me Google that”. In an amazing month of performance, however, search provider Bing has closed the gap by gaining on competitors while Google slid back helping that closure. Read the full data at Hitwise.
Hitwise did not examine the “why” and that is an important unknown. For example if Google decreased brand advertising during the welcoming of Larry Page to the Big Chair while Bing increased their market share through traditional media that can easily be overcome. If, on the other hand, Bing has become friendly with a larger number of product developers and distributors increasing their presence in downloadables and distributables it may be a much harder fought war.
Facebook’s young CEO has learned quickly one of the prices of success is: everyone shoots at you and everybody wants the pie. Not just a piece mind you, the whole freaking pie. Embroiled in a lawsuit as we speak with Paul Ceglia who is now gunning for 50% of the company Mark Zuckerberg is enjoying what many successful business builders have enjoyed for centuries. In fact in the middle ages Zuckerberg would have been the name of a fortified castle on a hill with the most modern weapons and a well trained army because back then men were men and goats were dinner. It’s still a vicious world for the money lords.
Let’s face it. A real estate agent in Omaha does not, generally, benefit their business by getting hits from around the world – or nation for that matter. Likewise Montgomery County Plumbing and Electrical probably doesn’t care too much about hits from Fairbanks or Denmark. The question arises, however, “what does it hurt to have hits from around the world to my local site?”
Take off your hat that says it’s cool to have a lot of visitors and think like a robot. Well, actually, think like an indexing engine like the one at Google. Remember, no matter what you learn about SEO or who is talking to you about SEO all of the indexing is performed by a program. That program evaluates every link based on a few key components which include content, relevance to the search term, number of inbound links, number of outbound links, what sites the inbound links come from, and how relevant the inbound link is (which reminds me to write a post about themed links and bounce rates).