SO the experiment with the “subscribe to @thekencook” was telling. It told me people will take your eaves and not subscribe to your mailing list. Well, not in great numbers. So I wanted to run a re-tweet campaign. My first (A) test was to create a link to Part 1 of the EAv missions experiment and offer 2k eaves to 20 people. It did, indeed, result in 14 retweets meaning only 6 people stole from me instead of the 50 who stole from me in the first experiment. Interestingly I also picked up 1 Favored and 9 followers.
This article is due in part to recent conversations with Jeremy Blanton @JB140 and Dwayne Kilbourne @dwaynekilbourne who both brought up their own experiments with Empire Avenue’s Missions. Thanks guys!
It would be unfair after only one test to say missions are a waste of eaves. In case you do not know eaves are the currency of Empire Avenue. If you don’t know Empire Avenue, EAv to users, here is a short conversation with Liz Strauss and Chris Pirillo on the topic of Empire Avenue.
At the base level EAv is a game. It is a social game and very business friendly. There are currently a large percentage of my “friends” and social connections experimenting with EAv and writing about it still looking for gold in the social media realm. Still others are sitting in their grandmother’s basement playing Zelda and listening to the Star Wars soundtrack.
By the way, baby steps are only easy for people who have already learned to walk. Most babies fail dozens or hundreds of times before they can even walk across the room. Be patient, keep trying.
I asked on The Hip Roof Radio last night what I can do better for attendees of the seminars and events where I speak. Sheri Moritz said, “We leave these seminars with our heads spinning because we’re so full of SEO and ROI and metrics. Nobody ever takes the time to say ‘this is how you create a Twitter account, here is why and here is what you do with a Twitter account once you have one.’”
Loudly And Clearly.
If you do not have a Facebook account you will never get a referral or client from Facebook.
If you do not have a Twitter account you will never get a referral or client from Twitter.
If you do not have a LinkedIn account you will never get a referral or client from LinkedIn.
Beware of bloggers, gurus and commenters with great sounding theories and ALWAYS ALWAYS ALWAYS shop for price before paying ANYONE for services such as setting up your WordPress blog. Think long and hard before you let someone handle your social media content for you because it’s not their license at risk – it’s yours and maybe your broker’s, too.
Here is how anyone can succeed in social media and I mean any one. Success is relative but this will get you there. DO NOT GIVE UP TRADITIONAL MARKETING IF IT IS WORKING! If you sell 3 houses at $3500 commission each a year from a $500 yellow sheet ad don’t stop. If post cards yield 2 sales commissions of $5000 per year at a cost of $1000 you’d be a bonehead to stop.