Search Engine Optimization, Still A Valid Tactic?

keyboard - seo graphics

Google has made many changes over the years with the primary goal of delivering better search results to their users. After all if we always, usually, or even a big percentage of the time were given irrelevant links to our searches we would soon stop using that service. The search engine game is all about being the most trusted, reliable search source on the Internet. So far Google has done very well at this and as a result has become the dominant search engine available. Although Bing is making great strides and other engines are improving Google still commands a high market share and continues to be the primary topic among online marketers.

What Is Search Engine Optimization?

Many years ago search engines simply were not as complex as they are today. Fooling a search engine into believing your page provided the information their users were searching for was as simple as using the keyword over and over. While there are still site which attempt this “keyword stuffing” method the engines are smart enough to recognize it, treat it accordingly, and even discredit sites which continually employ this technique. Although this technique is one of the most recognizable it certainly is not the only trick and the discovery of these black hat and grey hat techniques is what keeps the search engine developers busily improving their search algorithms in order to eliminate results which appear because of such methods.

Search engine optimization generally pertains to the methods and techniques of making sure web pages, and the entire site, are published and coded according to the guidelines we believe are acceptable to the search algorithm. Today’s SEO is quite different from the ill-advised activity from decades past. Ensuring proper coding, use of proper formatting, and other content related issues are among the most important factors in optimization today. Making sure all of the language on the page, and often within the entire site, is search relevant is part of what we providers must take concern to achieve.

How To Optimize For Search Engines Yourself

While the coding, formatting and back-end issues may be beyond your skill-set there are still things you can do to help the search engines like your content. In fact content is what it is all about. Think about the people you want to become your clients and write for them. Talk about the things that are important to the people you want to connect with and provide good, accurate information. Think about if you were standing in the room, or giving a live presentation, with the crowd you want to reach. Would you babble about nothing except the key words for your business? Not likely, and if you did you would probably be ignored … or shown the door.

The absolute best time of day to post

Let’s face it. You’re probably blogging or otherwise writing for some sort of attention. Not necessarily that you want to be the next king of the planet but at least you are writing for your clients or getting information out, like I do, in hopes of attracting a new client … or 12. With this in mind is it really important what day and what time of day you post?

Best time to post chart

The best time to post is ...

Yes. And no.

There have been plenty of articles written about “the best time to post” and each one seems to be some sort of authority on the subject. Perhaps they are … but not necessarily for you. There are many factors and many metrics which truly come in to play to help my clients, and you, determine truly (a) if it is important when and (b) when.

The graphic is an hourly chart of the page views here at TheKenCook. It seems fairly obvious, at first blush, new content should come just before noon for the highest number of views. But not so fast. This is a huge shovel I am using to find some tiny diamonds. This report does not consider whether these are direct hits, hits from my RSS feed, search results, links from other pages. It doesn’t even consider if it is my new content or content from 5 years ago being considered.

Here is all I ask before you rush into believing “Ken said to post just before mid-day” or what any other of the thousands of writers have said on the topic: if you are serious about knowing what to post, where to post it, when to post it, how to syndicate it and broadcast the link all the while paying close attention to the metrics either find someone who knows how to do that or start doing some heavy research.