Google+ Profits From Your Name and Image

Take 2: Google+ Profits From Your Name and Image
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Google has probably used your name and photo in an endorsement of a product or service. Did they pay you? I didn’t think so. That’s because, like on all “free” websites and social media networks, you are the product. This means they profit from your presence. Now that’s not to say there isn’t a symbiotic relationship, but it does suggest there may be a few lines crossed depending on your perspective. This short article shows how to limit Google’s use of your image and name as an endorser of a specific product or service without directly compensating you for that use. Here is the link mentioned in the audio file https://plus.google.com/u/0/settings/endorsements (you did listen, right?) Google Privacy Settings While you are […]

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Short, Sweet, and Pointed Wins

A couple of years ago, having found myself in an elitist circle, I heard these self-appointed thought leaders regurgitating each other on the importance of lengthy, meaty, highly intellectual articles… <crickets> …yeah, don’t do that. There are three very simple but immutable laws of online evangelism: use simple language so people don’t have to think strike a chord from the first word and finish your message before a squirrel runs by use pictures and/or sound whenever possible An article on Slate by Farhad Manjoo addressed the good old “bounce rate”. My wager is these elite power-bloggers have a dismal article completion rate. Statistically only 1 in 200 people will read a complete 700 word article. 1 in 80 may complete […]

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Twitter Spam or Good Use of Prospecting Time?

twitter marketing techniques

I used to be a really big fan of Twitter as an engagement platform. Then, back in 2010, Guy Kawasaki was my guest on Social Media Edge Radio and he explained why, to him, Twitter is a one-way, information firehose. (My words.) With that said, and to my chagrin, he was right. And, today, Twitter is the least personally engaging “social network” I am a part of. I, too, use it as a broadcast network most of the time. With all of that said, take a look at the attached image. Is this really a good way to build trust in this “brand”? Obviously it is multiple copies of the same account. Will they broadcast identical information on each account? […]

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Missing Facebook Messages? Look In The Other Folder

“I have sent you several messages,” the note said, “on Facebook.” It was a real message I received some time ago. The frustrating thing about it is they were from a possible customer and I’m supposed to know all these things about Facebook and social marketing. And, I did know about it; I just forgot to check. The Other folder… To help control spam messages, or at least provide some layer of filtering, Facebook introduced the “Other” folder in Messages (sometimes called “PM” for Private or Personal Messages) so that an message sent from a non-friend would be held separately. The downside for people doing business through and on Facebook is that inquiries sent from prospects who were not my […]

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How To Make Money On Fiverr

use fiverr extras

Fiverr is the Israel based service website that connects providers and clients for jobs, called “gigs”, for as little as $5. Yes, you read that right: five dollars US. It requires becoming a member, which is free, and then hiring someone from just about any nation in the world to do work for you. Like many things, at first I didn’t get Fiverr. I used it mostly to buy “gigs”. Then I thought, “wait a minute, there are a lot of things I would be willing to do for $5 that may lead to more work!” So I started offering a few gigs. At first I offered to install WordPress on a ready hosting account for $5 figuring this would […]

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Nanu, Nanu. Goodbye Robin Williams

Robin Williams entertaining the troops on a USO tour in 2010. Camp Victory, Iraq.

Like many people my age I watched more than one episode of Mork and Mindy. That’s where I first saw the enigmatic Robin Williams. Weird, goofy, wide open, and amazingly talented. Other comics and entertainers are posting their condolences and shock at the star’s apparent suicide. National Suicide Prevention Lifeline Phone Number 1-800-273-8255 I am so sorry about Robin. He was sweet and generous and kind as well as a comedic genius. This is just terrible news. #RIPRobinWilliams — Craig Ferguson (@CraigyFerg) August 11, 2014 Condolences to the whole world. @robinwilliams RIP. #RobinWilliams — Drew Carey (@DrewFromTV) August 11, 2014 I could not be more stunned by the loss of Robin Williams, mensch, great talent, acting partner, genuine soul. — Steve […]

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Why Passwords Fail

Passwords are the combination to the safe containing all your secrets. But they are easier to guess - or steal.

Old Passwords Are Dangerous Passwords In the high speed world of computers, 30 days is old. Did you read about the Russian hackers stealing 1.2 billion passwords? That means chances are fairly good they got some of yours. This also means it’s time to change passwords. Yes, it’s a pain to constantly change passwords, but it may also save your bank account, your credit rating, your business, and even your criminal future. Yes, you may become a victim of identity theft which could result in your arrest for criminal activity. It happens, and it happened to Tallie Gainer in Tampa on August 1: Tallie Gainer III became a victim of identity theft. Adding insult to injury, police arrested him in […]

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Do I Need A Mobile App?

no-more-cell-phone-apps

Probably not. In fact for most people a mobile app is simply a waste of money, time, and street cred. Think about how many apps you have on your phone or tablet right now. I bet you have 30 or more. Do you really want to download, install, and fiddle with an app for a local restaurant, car repair center, real estate agent, or retailer? Not likely. Who Are Mobile Apps Good For? If you have a list of really loyal customers who really need to have information pushed to their mobile device then maybe you are a candidate. If you’re a fisherman who needs to notify several restaurants and retailers of today’s catch – you’re probably a candidate. Maybe […]

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Creating A Memorable Message

help people remember your message

“Did you know that visual aids have been found to improve learning by up to 400 percent? Did you realize that we can process visuals 60,000 times faster than text? Would you guess that the average person only remembers about a fifth of what they hear?” Source Our friends at Copyblogger also agree. The use of simple images is better than long, verbose posts or wordy audio. Bottom Line? Use more images and fewer words. /End

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You’re A Loser! But, There Is Hope (For Your Web Content)

photo of a billboard

According to the Netcraft January 2014 Web Server Survey there are 861,379,152 domain names. Internet users, web superhighway visitors, have no time for bloated, droning content unless you are publishing a detailed research report perhaps. Web content is plenteous. Web content secrets aren’t really secret. There isn’t any topic which has not been written on. In search it is crucial to catch people’s eye, get them to your page, give them the info they want, and let them get on with what they are doing. Three seconds…that’s all you have. The Secret of High Speed Marketing Billboard advertisers learned long ago the secret to high speed advertising is short and pointed.  Just as it is hard to read wordy billboards […]

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