Google is king, there is no doubt about this. Today when people say search over 83% of them mean Google. With that bit of information it is easy to see how captivating attention from that mass is valuable to any business. While the next several words will not guarantee you a number one search result it will help you understand what it takes, and what your opponents are doing, to win in the search wars.
Follow these steps, monitor your progress, and learn even more about search engine optimization and you will stand a fighting chance. If you are too busy or prefer to hire a professional to handle this for you I am happy to speak with you. Simply use the Contact link and let’s talk.
1. Check your site for misspellings especially of keywords. Google is smart enough to know how to spell. While there is a “trick” to misspell certain keywords, which has proven to work (mortgage being spelled morgage is one), but use caution. It also gives the opportunity for a search engine to see you have a misspelling within your site. Find a good tool or hire a pro to crawl your site for errors including spelling.
2. Speed up your page load time. You may use a tool like YSlow to help you discover why your page is loading slow, or even if it is loading slowly. Elements of sites load separately so if you have large graphics or pre-loaded video or that God forsaken Flash embedded in your site you are almost certainly losing visitors – especially on mobile devices. Continue reading
Every small business must have a mobile friendly website. Forget expensive mobile applications that people don’t want to download; we’re talking about a responsive design website people can use on their mobile device. With today’s powerful content delivery systems small business owners, and individuals, can be online and ready for mobile in just a matter of hours. Here is why they should:
Nearly 30% of US shopping involves online research or inspiration.
Did you know I can help you assess or re-assess your online efforts and make dramatic improvements in the return you are seeing from your investment of time, resources, and money? Yes! In fact it is why I write all the articles… here’s one now.
Goals For Improving Online Performance
What better day could there be to talk about goals than here on the first full day of NFL football?
Suffice it to say most of us do not simply go out in the morning, get in the car, and start driving. Or, if you are one who uses public transit, you likely do not go to the subway and get on just any train. Generally speaking, we know where we are headed when we leave our homes. Perhaps it is to work, to school, or even to see a friend. Most of the time we know where we are going. In other words, we start with a goal.
For longer trips we have certain segments of our journey planned. On the subway you may know you need to take the M train to Sandler Ave., then change to the L train to Duncan Center. That change point is called a “waypoint”; it’s a method of knowing you are truly on the way, and on schedule, to your final destination.
Why is it, then, that we think it is okay to start a website, a blog, or a business profile in social media with no clearly defined strategy, waypoints, and goal?
Wait a minute, I know what you just thought. You just thought, “But Kenny, I started with a goal. Before I even registered my domain name I knew I wanted to tell people about my services and increase my business because of what I do online.” Continue reading
I have no idea. Thank you for stopping in. Good-bye.
That’s not fair of course, and in reality, I do have an idea. Together, in fact, we can probably come up with a realistic, working number for you right now. First you’ll need to know some things about your own business. I will give you the numbers to work with later but for now be thinking of the following:
- How much are you willing to spend to get someone to buy your product or service?
- How many new customers do you need, per month, to reach your goals?
- What amount have you budgeted to new customer acquisition?
Now that you have those numbers in mind …. what’s that? You don’t know how much you have budgeted? Well, consider yourself Jane or John Average. Most small business owners and entrepreneurs are in the same position. So, let’s begin with that first question, “How much are you willing to spend to get someone to buy your product or service?” Continue reading
*Best way to check your site that I know of at this time, that is. I am certain if you know a better way you will share it in the comments and we’ll check it out!
Have you downloaded the free eBook “Five Ways To Explode Your Conversion Rate“? I’ll give it to you in exchange for joining my email list which you may leave at any time after downloading your book.
How do I know if my site is mobile ready?
Nearly 50% of web access happens from a mobile device, either a smartphone or a tablet. For some content the ratio is even higher. If you are not ready you have already missed the first several months of the mobile revolution, but it’s not too late to get started now.
I know, you’re thinking, “but I have already spent a ton of money and I’m still not getting my investment back!” That’s probably not a good reason to stop in the middle of the street. In fact, I find most of my clients are just a couple of steps away from turning their website performance around and actually generating income, instead of only racking up expenses.
Watch this short(ish) video then come back and let’s look at some things. Continue reading
Get the eBook “Five Ways To Explode Your Conversion Rate” for free just for saying hi to my Mail Chimp. Fair enough? I won’t spam you.
No man is an island unto himself. This includes me. While I do study, experiment, and apply many of the search engine science practices you see me writing about and hear me speaking on there are resources I trust. There are also resources not so trustworthy. “So, Ken”, you may ask, “what are your trusted sites?”
Since you asked. This list is in no definitive order except it does begin with a couple I consult regularly and trust pretty much explicitly – although with caution.
JOIN THE EMAIL LIST to get the full results. You can leave at any time.
In the interest of watching how quickly the major search engines index new content I began, on 28 August, a very simple experiment. Over the last 7 days, today being the 8th day, I have monitored the growth of the proliferation. Now you are invited to join in and watch the growth. Participating is very simple and you need do no more than this; post the phrase “Elberdarle Dillishnad” on any social media network, on your website, as a title tag for an image, in the meta description of a page; in any manner you choose. While it would be nice for you to post what you did here in the comments, and certainly that would help develop the science of the report, it is not a requirement.
Method: I created a unique phrase which has not yet existed on the web and posted it to my blog (this one), Twitter, Facebook (business page), Pinterest, Google Plus, and LinkedIn simultaneously. Since then I have only observed. Beginning today, 05SEP2013, I am cross posting and inviting others to post as well.
What Is The Point Of A Social Search Experiment?
We all know Google and Bing eventually pick up on most posts. Something interesting I have already found from this is that neither Google nor Bing have picked up on posts made on day 1 to LinkedIn. Interestingly, too, Google Plus does not (on this day 8) yet show in either the Bing or the Google search results. (I used advanced search techniques to limit the search to the domains). Continue reading
This is the small business version of a short list intended to inspire thought and ignite action. While items on this list may convert to personal, social use of Twitter they may be even more critical to protect brand reputation. Small business owners have so many thin lines between personal and business the blurriness occasionally results in missed communications which damage brand trust. When engaging on Twitter as a brand it is crucial to keep these five things, among others not mentioned herein, at the front of the mind to avoid embarrassing and harmful actions.
Tweeting is simple, too simple perhaps, and therein lies the rapidity at which reputation and trust can decline through use of that channel for business. Every small business representative who uses Twitter to share information or engage with their customer base must remember at all times the number of users following the brand account is only a small representation of those who can view the Tweets. Since Twitter is truly public, except for private accounts which are useless for social media marketing, every syllable has the opportunity to build or destroy trust. With that in mind here are “5 Things Small Businesses Should Never Do On Twitter”:
The “new” Gmail has been out for a few weeks now, but I still see comments and questions about the new Gmail tabs posted in social media.
How to turn off tabs in Gmail
Among the chief complaints I have seen regarding the new Gmail tabs, or “buckets” as my wife prefers to call them, is that people feel as though they are missing messages. Before I tell you how to go back to the old Gmail, let me assure you all of your messages are still coming through. If you simply look at the right side of each tab you will see the number of unread messages in that tab. Even if there is no number there you may still click on the tab to review the contents of that tab. I do it multiple times every day. Personally, I like the new tabs quite a bit.
Turning off Gmail tabs. (Click for larger version.)
I am running a test, and if you would like to play along start Googling elberdarle dillishnad. Go ahead and pop it in Bing while you are at it.