Share it now!Instead of leaving “small business” undefined let’s take this all the way down to the base: owner/operator, independent business professional, sole proprietors  work from homers, and any other single person business operation. This is no small segment of the United States commerce system either. In 2008 the IRS received 22,614,000...

Share it now!I am so glad you asked because it probably is not what many so called “content providers” would like for you to believe it is. In fact let’s start with defining it the way they may. They may say, “keyword specific content created specifically to improve generic search results”. And queue buzzer: WRONG! In fact if that is...

Share it now!Researchers at the FireEye security laboratory have identified a “zero day” exploit in PDFs which when opened in Adobe’s Reader can do malicious things. Once the PDF is opened in Adobe Reader it deletes a couple of key files on Windows machines (DLLs) and installs a couple of it’s own. Once those files are installed your computer...

Share it now!If you are a retailer the longer you can keep people in your store (on your site) the more likely you are, to a point, to upsell or sell add-ons. Of course there is a point at which they are no longer buying and are simply hanging out but that is beyond the scope of this short article. To define “time on site” let’s use...

Share it now!“Wow! Look at this”, my client said excitedly, “I had over 250,000 unique visitors in September.” Forest, meet the trees. Sometimes it’s all noise. Raise your hand if you would rather have 250,000 visitors and 0 sales that 100 visitors and 1 sale. That’s what I thought. So how do you get enough traffic to convert...

Share it now!This morning I was sent a link to a YouTube video about a news event in Iran. I decided to watch it because of the title in the video and expected a professional news report. Instead of my expectations I was met with a rant about how people never listen to what the video poster says. He continued by repeatedly saying, “you people”,...

Share it now!Today as I prepared to write this short Thanksgiving Week post I checked the stats on my sites and a few of my client’s sites. The percentage of mobile visitors ranges from 7.8% on a local website services company (client) to 38.8% on my own SocialMediaEdge.com website. These are the numbers provided by Google Analytics installed on each site....