Using Facebook to Vet Employee Applicants

Whether you are an employer, recruiter or employee you can bet Facebook can play a part in your role. Recently I needed to retain a contractor to help with some coding. I had been through my normal channels and needed to go outside so I went through a freelancing service which I have used in the past. I narrowed down from 68 applicants to 5 and then from 5 down to 2 by using some quickly written “tests” to see if (a) they understood the task and (b) could quickly solve it.

Once I finally narrowed down to the last two I began to research them to see what was available. I found both of them quickly online – within 10 seconds. Both of them have open (public) Facebook pages. One is apparently “just a normal kid” and likes all the type of music, art, television and other pop-culture you would expect of a 26 year old in today’s world.  Likewise the other candidate demonstrates all of the same attributes except he adds an obvious love for his profession.

The second candidate posts several photos of his association with his computer engineers society, school events and much more. I also found out quite a bit about his family, friends and love for nature just by looking at his Facebook page.

After doing this bit of searching and sending a couple of last email messages I decided to hire the second one I describe and he will begin immediately. This inspired me to write a post about using Facebook to vet or even locate prospective contractors and employees. Imagine my surprise when I opened my Facebook to do a little research and found what is featured in the image at the top of my stream.

Future Considerations

This young lady obviously was unhappy in her previous employment. She was so excited to have quit and been “freed from the slavery” she decided to post it on Facebook along with an interesting little twist. Now as I read this I read it not as a “friend” but as a prospective employer. See if you think this would be good to find if you at just about to offer this person a position with your company.

As employers you can find plenty of information on public profiles and there are ways to get information even from private profiles. For the last one you’ll just need to use a little imagination and it may take a little longer. For Facebook users this could serve as a warning to remember you’re leaving your public, or at best semi-private, diary for everyone and anyone to read.

Writing about an existing employer is something everyone should understand and with the mounting number of stories of that not ending well people are learning. What they may not understand, as is presented in an obvious manner here, is future employers or recruiters are going to read what you wrote about past employers as well.

Think, think, think, post.

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What is Your Pinterest Score?

Of course you must know, track and flaunt your Pinterest score! After all gamification is on everything now so just how long did you think it would be until you started worrying about winning at Pinterest? Well thanks to the people at Repinly I now know that Jane Wang has outpinned us all and we can just quit. Or challenge …

I know you’re subscribed, right?

Screen capture of Repinly.com

Repinly.com tracks stats and gamifies Pinterest.

When gamification of social platforms became popular I was at first concerned. Now that I am charged with developing “the next big thing for small business people” I am enthralled with the idea of gamification and glad to know Adam Archer (Vitrue, GamesThatGive) and have had the pleasure of a couple of great phone conversations with him about how gamification works. This, however, is not an article about gamification but rather how to track some interesting Pinterest stats along with, you guessed it, your Pinterest score.

Repinly.com is fairly straight forward. It counts pins and repins and makes it easy to track high level activity on Pinterest. After all, who can have fun without knowing who they need to beat?

You can check and compare your Pinterest score.

If you really have to listen to the audio:

Pinterest News, Tips, Tools and Tricks

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Empire Avenue Missions Part 2

Read Part 1 then come back …

SO the experiment with the “subscribe to @thekencook” was telling. It told me people will take your eaves and not subscribe to your mailing list. Well, not in great numbers. So I wanted to run a re-tweet campaign. My first (A) test was to create a link to Part 1 of the EAv missions experiment and offer 2k eaves to 20 people.  It did, indeed, result in 14 retweets meaning only 6 people stole from me instead of the 50 who stole from me in the first experiment.  Interestingly I also picked up 1 Favored and 9 followers.

From the A part of my A/B second EAv mission experiment.

Using the value of .0025 per eave and this costing me 80,000 eaves that breaks down to 5714 eaves per retweet or $1.43us per retweet. Worth it? Probably not for me. The good news is I have never bought an eave. Or maybe it’s not the good news. Is it worth it for big brands? Your brand?

At 2000 eaves the experiment was over in 6 minutes. For the (B) part of this re-tweet experiment I tweeted the same link using a different short code and offered 500 eaves to 20 people.

Part A took only 6 minutes to complete.

Part A of rhe A/B at 2000 eaves was completed in 6 minutes

Part B, the B of the A/B test went well past 2 hours and still did not complete at 500e per action. Interestingly the other numbers were very similar. The image here show the Twitter screen capture showing 14 retweets and 9 new followers at the cost of 18 actions on EAv meaning 4 people stole from me. So these results would seem to show the number of retweets similar, the number of followers similar and only the time was shorter with A. A was 6 minutes and B was never completed within 2 hours at which time I archived it.

B of the A/B shows it takes time to save eaves

As I asked in Part 1 have you used Empire Avenue missions? What were your results or conclusions?

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Do Missions on Empire Avenue Work?

This article is due in part to recent conversations with Jeremy Blanton @JB140 and Dwayne Kilbourne @dwaynekilbourne who both brought up their own experiments with Empire Avenue’s Missions. Thanks guys!

It would be unfair after only one test to say missions are a waste of eaves. In case you do not know eaves are the currency of Empire Avenue. If you don’t know Empire Avenue, EAv to users, here is a short conversation with Liz Strauss and Chris Pirillo on the topic of Empire Avenue.

At the base level EAv is a game. It is a social game and very business friendly. There are currently a large percentage of my “friends” and social connections experimenting with EAv and writing about it still looking for gold in the social media realm. Still others are sitting in their grandmother’s basement playing Zelda and listening to the Star Wars soundtrack.

Not too long ago the fine folks over at EAv began touting a new part of “the game” called Missions. Recently it has been a hot topic among a few friends and acquaintances so I decided to try a mission myself. Having listened to different ways people have used missions I decided to see if I could pick up a few new subscribers to my Feedburner account for this website. Figure A is before the campaign began and Figure B is after it ended.

For my mission reward I offered 1500e (1500 eaves) for people to subscribe to the RSS feed. Indeed 53 people claimed my 1500e. The screen captures speak for themselves …

Figure 1 - before spending 79,500 eaves

In fairness I do not know what I am doing. I am shooting gnats with peas from a wet noodle in the dark.  Even still the numbers are somewhat eye-opening and have certainly lead to further testing … now if I could only get funding for this series!

If one were to purchase eaves from the EAv market they would spend $25us to purchase 100,000 eaves. – .025 cents each. So putting a dollar cost on this particular campaign I am at $39.75 or nearly $40 for 3 subscribers (assuming all 3 actually were a result of the mission). Empire Avenue charges a 100% commission so each 1500 rewarded carries an EAv fee of 1500 for a total of 3000 per action.

Figure 2 - after spending 79,500 eaves

Is it worth the cost to pay roughly $13.30 per subscriber? Not for this particular site, no. Further the question is are purchased subscribers, likes or fans ever with that much? We’ll be exploring this soon over at Social Media Edge Radio.

The real questions of course are have you tried a mission, what was your technique and what were your results?

On to Part 2 of this experiment …

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Why Do I Have a Beard? You Thought I Was a Real Estate Agent?

It takes a few seconds to download the video content. I compressed it all the way down to iPod 320 so it’s about as small as you can stand it. Read below while you’re waiting.

Story Behind The Beard

I have recently grown a beard. Not like some facial hair but like a big old honkin’ beard. Prospector style I suppose you could say. Most people want to know why I have a beard and now everyone can know.

I Thought You Were A Real Estate Agent

Also, I have served the mortgage and real estate industry for about 10 years. I have never actually been a “loan officer” or “real estate agent” though I have played one in marketing. I have been a LAMP (web programmer) coder for years … and years … and years …

This video should clear a few things up!

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Free Online Photo Editor Compared to Instagram

A friend of mine calls Instagram the easiest way for anyone to screw up a perfectly good pic. I guess he’s right because evidently people like to do that. But what if you have photos on your hard drive you want to quickly edit and screw up … er, enhance … and you just want something quick, easy and free?

Meet PicMonkey Photo Editing

PicMonkey is definitely easy and you can definitely enhance photos there. It’s fast, nothing to download and it doesn’t even require a login. Just go to PicMonkey.com and start playing. Nothing really to teach, just make sure you don’t save your “enhancements” on top of an image you didn’t really want to enhance!

After you try it come back and let me know what you think or let me know which tool you like better.

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3 Good Uses for QR Codes

Love, them, hate them or never heard of them. It’s actually difficult to find someone familiar with QR codes who remains neutral. If you do not know what QR codes are you can read more about them at QR CodeBase. If you are familiar with them but you simply have not gotten on board with using them for business, marketing or income generation let’s look at these 3 examples of how (and why) to use QR codes.

The examples used are all hypothetical or theoretical but easy to impose your own circumstances or industry over the scenarios. Keep in mind it is not that you may not be able to accomplish these same tasks a different way it’s that this way may be more efficient and mobile. Feel free to comment or ask questions or create QR codes for yourself.

QR Codes For Live Audio or Video Chat

Computer peripherals are the bane of the existence of many small business owners. Though progress in operating systems and hardware alike have made them easier to connect there are still moments of deep frustration. Imagine ordering a product online only to have it be very difficult to install and connect. Meanwhile your computer is down because you’re stuck in the middle of installing this new piece.

On the box is a QR code which says, “Scan this code for live help”. You scan it with your Android phone and 5 seconds later a nice young lady pops up on your screen and says, “Hi, this is Alice, how may I help you?”

Alice eventually asks you to show her the back of your computer with your Droid device and bam, there’s the problem. She shows you how to make the proper connections and you’re back online.

How To Videos

It’s Christmas Eve and dad has just a couple of hours to help Santa get the new roboflyer ready for little Timmy. On the packaging there is a QR code with the words, “Scan this code for a 3 minute, step-by-step, video of assembly and configuration.”

Facility Tours

Let’s say you provide workspace for small businesses in Marietta, Georgia. I can use this example because I’m active in doing so now. Since I am also a full-time LAMP coder there are times I need not be interrupted. Additionally there are times when I am not physically in the facility so the doors are locked.

On the door as you approach each area of the facility is a QR code with the words, “Scan this code for a 2 minute video tour.” Each room has it’s only video and own information about how to book the room. Sometimes it even includes how to access the room for a self-guided tour.

Here’s my challenge to you: for your industry find one thing you can use QR codes for and one thing you really don’t think you can (or should) use QR codes for – and share those with us!

Next I’ll tell you how I use QR codes for custom landing pages and squeeze pages for business.

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Why GoDaddy Web Hosting Sucks for Business

Opinion Piece on GoDaddy Web Hosting

Chances are one of the driving factors in you entering business in the first place was so that you could serve your clients and customers without needless restrictions. If you host with GoDaddy for your business site and you want to actually communicate with your clients then GoDaddy hosting may be working against you.

Let me clarify that if you simply use GoDaddy’s tools, static HTML or third party widgets you’ll probably be okay. When you start needing, and using, real custom solutions like custom contact pages, built in CRMs, custom interactive pages – this is when the challenge begins. GoDaddy, as I indicate in the article, has been working to resolve the issues yet when they can make changes to their Policies and Procedures (which stop your web applications from function) without prior notification as they did in spring of ’11 it’s just not worth the risk.

For some years I did work for clients who chose to host on GoDaddy. Although I knew they were paying much higher prices for web hosting with GoDaddy than they would with any number of unlimited hosting accounts (unlike GoDaddy) they felt “safe” because GoDaddy is a bigger, better known brand name. When GoDaddy changed their web hosting settings to disallow the mail() function on certain attributes that was the final straw. Now the overpriced, un-intuitive, not-very-friendly web hosting company would not allow most of our scripts to work. It is my understanding they are working to improve but I have not, as of yet, seen the results.

Still, today, GoDaddy hosting accounts do not allow the website “owner” to use a mail function which sends mail from your actual email address if it ends in gmail.com, aol.com, aim.com, yahoo.com, hotmail.com, live.com, or msn.com – that’s about 30% of the mail on the planet. There are work arounds but none of them allow the “From” address to be these domains.

My preference? Hosting with an unlimited web hosting account which makes interaction easy for your developer and designer. While you may be able to accomplish many of the same tasks on GoDaddy there are much easier web hosting solutions in my estimation. That said I do earn a commission when people host at the link but I host their, too, and I develop quite a few sites and nothing could be easier for my clients and me.

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Facebook Buys Instagram for $1 Billion

Instagram was launched in the Apple App Store on October 6, 2010 and sold on April 9, 2012 for $1,000,000,000 … to Facebook. That’s one BILLION by the way.

Facebook Buys Instagram for $1 Billion

Giving great hope to worthy startups the purchase of Instagram by Facebook is sure to launch a thousand new startups for web and mobile services. Other startups which have recently soared to fame include the photo link archiving service Pinterest. Unlike Pinterest most Instagram shares are photos captured by and intellectual property of the users who share them.

On Tuesday live on Social Media Edge Radio we’ll be talking about these roaring successes and examining why Instagram made it when others are older, maybe better and are still looking for gold.

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Features and Benefits vs Trust and Relationship Sales

Congratulations you’re in sales! Sales can be, and usually is, the most lucrative position an employee or independent contractor can hold. For decades we have been taught to sell features and benefits in comparative selling against our competitors. We have been taught to overcome objections by giving a few more morsels of “why we’re better” or worse yet “why we don’t suck as badly as our competitors in our opinion”.

Thanks to @ToddSchnick for finding and sharing an article this morning that helped jump start my synapse and remind me I just want people to trust me. Then they’ll buy.

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