Google means search. To bloggers, SEO professionals and the majority of users saying “let me do a search for that” can be interchanged with “let me Google that”. In an amazing month of performance, however, search provider Bing has closed the gap by gaining on competitors while Google slid back helping that closure. Read the full data at Hitwise.
Hitwise did not examine the “why” and that is an important unknown. For example if Google decreased brand advertising during the welcoming of Larry Page to the Big Chair while Bing increased their market share through traditional media that can easily be overcome. If, on the other hand, Bing has become friendly with a larger number of product developers and distributors increasing their presence in downloadables and distributables it may be a much harder fought war.
What these numbers should say to the enterprise and aggressive online marketer is “don’t forget to consider Bing in your process”. Finding a session at just about any BarCamp or tech Meetup about Google is a cinch. Seeing this report and it possibly marking a trend should increase the number of Bing sessions at those same events.
For the layman, however, this is back to basics and what your mentors have probably always told you, “don’t put all of your eggs in one basket.”
How about you? Are you concerned with Bing? Do you check your Bing analytics like you do your Google? Do you think this is a fluke more than a trend?