Features and Benefits vs Trust and Relationship Sales

Congratulations you’re in sales! Sales can be, and usually is, the most lucrative position an employee or independent contractor can hold. For decades we have been taught to sell features and benefits in comparative selling against our competitors. We have been taught to overcome objections by giving a few moreĀ morselsĀ of “why we’re better” or worse yet “why we don’t suck as badly as our competitors in our opinion”.

Thanks to @ToddSchnick for finding and sharing an article this morning that helped jump start my synapse and remind me I just want people to trust me. Then they’ll buy.

kencook
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kencook

Digital Mechanic at The Ken Cook
I love small businesses and solopreneurs. There truly is no job too small for me because I believe everyone deserves great service and access. Hire me and I'll prove it to you!
kencook
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