Estimate Keyword Results With Google Keyword Tool

Step One – Login to your Google AdWords account at

Google keyword planning tool how-to

Click the image to enlarge.

If you do not have an account you can create one while you are there. The basic version is free. There is a bit of a learning curve but there are literally hundreds if not thousands of tutorials available both from Google and from third party sites.

If you already have an account simply log in and proceed.



Step Two – Click on the link that reads “Get search volume and data trends”.


Step Three – Type or paste your keywords one per line or separated by commas


Step Four – Use the targeting options to narrow your results to your needs


Step Five – Click save on your parameters/filters then click Get search volume


The Competition column is an indicator of what you should should expect when bidding for these words or phrases. The Suggested bid is a challenge for new users. It is based on the assumption your website has a high Quality Score for search results; meaning you have exactly the information Google’s search customers expect to see. This dollar amount will almost certain go up. If not then you’ve done a very good job with your website.


This has been a very quick look at how to use the Keyword Planner to estimate costs but more importantly tells you, on average, how many people are searching for those words or terms.