Every small business must have a mobile friendly website. Forget expensive mobile applications that people don’t want to download; we’re talking about a responsive design website people can use on their mobile device. With today’s powerful content delivery systems small business owners, and individuals, can be online and ready for mobile in just a matter of hours. Here is why they should:
I suppose this is a common question for ghost writers, content creators and contract employees who create content for their clients. I get it all the time from my web content and blog content clients. The answer, for my services, is simple: If you buy ready made or generic content my name goes on it. If you retain my services (that means pay me to work for you) then your name goes on the content.
When You Buy Articles Who Is The Author?
You may or may not be aware than many “authors” actually give their writers the idea they want portrayed whether it’s for books, movies or blog articles and that’s the end of their involvement. In other words many “authors” do not actually write their own content. I know, right? Because I cannot speak on behalf of the many content writers out there who choose to write content on which others place their names I will use my services as an example to give you an understanding of how it works. With that said know when I am writing about services or fees I am writing about my services and my fees which may, or may not, be the general rule.
Part 1 of How to create a Google Site is here.
This is still so very simple to do literally anyone can do it. This is how to add a theme (change the look) of your Google site.
Back in the ancient days of web development, around 1995 or so, the common name most “gurus” chose for themselves was “Webmaster”. Of course that is, and was, a real term which was not clearly understood in the main stream. The definition, clearly being written, for a Webmaster was essentially: the person charged with overseeing the operation of a website. This included everything from development and design to content and data control. Within the name Webmaster, however, fall two distinct services which are rarely separated in main stream conversation yet when one is engaging the services needed it is relative and of high importance to know and comprehend the differentiations of these two terms developer and designer.
Why is it important to know the difference between a designer and a developer?
You have heard it, you’ve read about it, people who appear to know stuff have told you: the digital revolution is unwired and if you don’t feed it what it needs to exist it will move on without you. When is this going to happen? It’s already, almost, so last year.
We cannot imagine the resistance Alexander Bell experienced. I remember hearing old people talking about it back int he 60′s saying they thought the phone would be a huge invasion and some called it “the devil’s box”. Why do we always credit “the devil” with innovation? But I digress. Let’s look at communications changes over the last few thousand years:
When I was in communcations classes some 30 years ago we were told 90% of the advancements in communications had been made since 1900. The number today must be closer to 99% of the advancements since 1969.
Many humans are slow to embrace change. Those who are generally miss the opportunity to leverage the excitement of new chances. Now we all know not everyone can do everything. You can’t be a specialist at real estate and a social media guru and a web programmer and a mobile technology expert … the list goes on. You can, however, use the technology as it is made available to you as an “early adopter”.
The important reason to be an early adopter is because if you are a late adopter by the time you start using the old technology another technology has come into play and the old technology is dead. Why is this important? Be where your buyers are coming instead of where they have already been.
We’ve been playing with it. As developers we’ve checked our themes, plugins and widgets. We’ve talked about it in the WP develoepr community. We’ve seen things we really liked and saluted. We’ve seen things we didn’t like and submitted them for changes … and finally, after months of hard effort – WordPress 3.1 is live!
If you host on the free WordPress.com site it means you’ll see a few new features like I wrote about at WordPress 3.1 – Developers get ready. That’s really about it.
Repeat after me, “WordPress is NOT a blog!”
Back between 1995 and about 2000 one of the most costly website jobs to program was a dynamic and interactive website the user could update and maintain on their own. During that period I was able to create some pretty amazing sites, or extensions to sites, for companies like Loomis&Fargo, Shari’s Restaurants, SiGARMS, CrossGeneration Comics, The American Outdoorsman, and many more. Honestly my team and I worked quite diligently to create those sites, mostly eCommerce solutions, to allow the company’s webmasters to update and make minimal changes to the site.
If WordPress had existed back then instead of a few thousand dollars for each site the companies could have had a much more powerful solution for a few hundred or at the most a couple thousand. They also could have been online in hours instead of weeks. So when you try to comprehend what WordPress is just think of a website you can update yourself by adding pages, images, videos, calendars, mailing lists, appointment scheduling, online stores … so much more.
Repeat after me, “WordPress is not a blog.” WordPress can be used as a blog because it’s just that powerful. It can also be used as a user community, an online store, a matchmaking service, an inventory control system, a static website (old school), a photo album community, a real estate site, an auction site … seriously.
WordPress is a Content Management System. If you can send an email you can run one of the most robust websites available.
Don’t get ripped off. Don’t pay hundreds of dollars for what is only worth maybe $300 at max.
First question from most people’s mouth: do you have any sites you can show me?
It happens. You create a page buried deep in your directories like http://www.yoursite.com/data/new/articles/automobiles/new/ford.php – makes an okay link to click on but a little difficult to share in a print or broadcast ad. If, instead, you could have http://yoursite.com/ford you’d probably increase your sales.
This tip can be accomplished a few different ways depending on your available applications, server configuration and perhaps even operating system. This article assumes you are familiar with FTP and are hosting your website on a Linux machine with Apache. If so this is simple and quick.
FTP to your www (public_html) directory or whatever your web document root folder is called.
Locate the .htaccess file. If one does not exist you’re make one in any editor that can save in plain text.