The same spirit that drives us to become independent professionals often is our own worst enemy when it comes to task performance. Our ambition and our recognition “if anything is going to get done I’m going to have to do it myself” leads us to take on important functions we are neither qualified for nor prepared to handle. In the end it may, put...

We call it “user experience” (UX) for a reason. Users can have a good one or a bad one. They can have a memorable one or a forgettable one. My vote is to have all my clients give all of their users a memorable, good experience. How does this happen? What can be done to help it along? Facebook, Twitter and WordPress are all phenomenally successful. Owing...

In this quick click trick we talk about two buttons, two clicks: 1 button says “Like” and the other button says “Buy”. Which came first the Like or the Buy? Which one is an investment and which is a return. Since there has been online media, social media and “web traffic” the war has raged about which is more important between mass...

Remember the good old days of the “Website Under Construction” banners? That is actually how I used to find a lot of clients. I would use my spider to go out and look for “construction.gif” and a short time later have a small business website client ready to go. It was almost like, well – you know, fish in a barrel. Only clients...

Small business SEO is the realm of snake oil and magic bullets. It’s the place in cyberspace where digital hustlers spread their lore and captivate audiences with stats and stories from around the globe. You will find both the trustworthy provider as well as the ant-lion hustler spewing great gushers of acronyms in volume enough to spin the heads off ten penny...

Chances are you have thought about it, dreamed about it and even discussed the idea of starting your own business. Congratulations you still believe in the American Dream.  There are currently somewhere around 25,000,000 small businesses existing as a legal entity inside the United States of America. I chose the word “existing” instead of...