Fortunes are made providing tools to optimize conversion rates on blogs and websites. Google searching on “visitor conversion tools” returns a few million hits and reading the first few pages reveals a very telling story: this is something needed, something people are willing to pay for and a topic on which many people have a wide ranging set of opinions. Since most people have, chances are, already spent many hours and possibly many dollars trying to cure the blog conversion rate on their sites the point of this article is to show factually accurate data on before and after scenarios.
You may say, “I write all the time and never get any results from my efforts.” The sad news is you are not alone. The good news is there is hope. More news, is it what it is, this is going to require more work or more money or both. Hopefully we will lessen that investment for you.
One of the greatest “sins” I see all across the board is having a pinpoint focus. It is far better to have multiple blogs, as do I, than to have one blog with multiple topics. In face to face networking they call it being an “And Also”. In other words if you introduce yourself and you say, “Hi, I am a real estate agent and I also sell Amwell products” you dilute your message. While it is okay to be both you truly need to keep them separate especially on your blog or your website.
Writing regularly is the way to build a community. People expect new and relevant information from you so if you write one article every 8 months chances are your community is going to be small. Granted there may be times when you slow down or speed up yet try and remain somewhat consistent using the acronym APE FUR*.
Assess – the A in APE FUR is assess your situation. How many readers do you have and what is your conversion ratio? Can you afford not to hire a professional to help you or at least get you started? How many conversions to you need to meet your goal?
Plan – make a plan to do what needs to be done to achieve your goals. Whether this is writing more text, creating more video or adding a podcast to your line up your plan needs to be a solid foundation. Plans change and can, and should be, easily modified as time goes on.
Execute – begin on your plan and do so quickly. The longer you keep it on the back shelf the more opportunities you miss to solve someone else’s issues and is that not, after all, why we do all this to begin with? Don’t rush out and do things wrongly just to get it going but be expedient in your planning so you can execute sooner rather than later.
Frequent – execute your plan frequently to keep your audience engaged and growing. One action per year is likely too far apart. Even if you are in the tax preparation business you will want to keep your clients and prospects engaged throughout the year so that you are constantly top of mind to them and they think of no other when that important time comes.
Unique – people do not like reading the exact same information on your site they already read on another. Even if it is only closely and not exactly duplicated they want fresh information. While your topic and solution may be the same make sure you do a little research (Google, ahem) and keep your content unique to you and your prospects.