Every small business, every business even, every marketer, every church, every politician, needs a web presence. Years ago when I first began providing web presences for such people it took much more to convince them of the need. Today it seems almost every one of these people recognize the need even if they do not exactly know why. For the sake of this short article let’s assume everyone knows having a website gives direct access to your words, images and sound to nearly every person in your marketplace regardless of scope or size.
When the web first started gaining traction back in 1995 I could charge, and get, as much as $500-$1000 for a single web page, more for small business websites, that actually did something like accept information into a form or provide automated data responses to visitors. Plain static web pages would yield $150-$300 or more depending on graphics and how much content I created for the site owner. This trend continued for a few years and started to change when Microsoft and Macromedia (among others) came out with WYSIWYG, DIY solutions. Unfortunately this led to a proliferation of cookie cutter, amateurish websites which displayed awkwardly on various browsers, contained many errors in style and code, and all too often stayed out of date within days of being published.
By the opening of the new millennium various Content Management Systems were making their way onto the Internet to help solve some of these issues. These framework systems were created by groups of developers working on the code in teams and churning out stable, modifiable solutions almost always available for free. Many of these continue today and our subject, WordPress, was born in the same era and continues to grow and refine today.
But Why Choose WordPress?
Today’s selection of CMS solutions is wide. There are at least four major competitors, although another twenty or so would like to be considered a front-runner, vying for your attention today. Each of them offers a unique blend of solutions and all do so quite well. Only one is highly dominant, for reasons we will discuss, and that is WordPress.