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Do Missions on Empire Avenue Work?

This article is due in part to recent conversations with Jeremy Blanton @JB140 and Dwayne Kilbourne¬†@dwaynekilbourne who both brought up their own experiments with Empire Avenue’s Missions. Thanks guys! It would be unfair after only one test to say missions are a waste of eaves. In case you do not know eaves are the currency […]

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Joomla vs WordPress in Social Buzz

Online Share of Voice is often listed as a Key Performance Indicator especially for organizations operating in the social space as could be said of Joomla and WordPress. Interestingly WordPress claims tens of millions of users. In fact, as of this writing they claim more than 71,000,000 sites. While Joomla claims over 10,000,000 downloads as […]

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Old Sales vs New Buyers in Digital Marketing

Almost every day the question is asked why some old school technique doesn’t work anymore. The answer is some actually do work – they just don’t work on new buyers like they work on old buyers for the most part. Don’t throw away decades of sales psychology just take a look at the mechanism and […]

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How to host a successful Twitter chat event

If you’re average you didn’t read this article. If you’re above average you read the title and got this far thinking, “I thought Twitter was all chat”. Welcome, you’re going to love this if you read this far. Twitter, in case you do not know, is the wildly popular global, open stream, 140 character text […]

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Five components every small business website should have

“Back in the day”, as my son would say referring to the mid 90’s, I had several small business website customers who suddenly stopped using me and “started doing their own”. Curiously this occurred about the same time Dreamweaver and FrontPage started climbing in popularity. When surveying the changes (complete reworks) on their sites I […]

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The absolute best time of day to post

Let’s face it. You’re probably blogging or otherwise writing for some sort of attention. Not necessarily that you want to be the next king of the planet but at least you are writing for your clients or getting information out, like I do, in hopes of attracting a new client … or 12. With this […]

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5 tips to deal with inherited branding

I wish my parents had known more about SEO when they named me. Sometimes when we in the digital branding and marketing sphere take on a new employer or client we face a few “name” challenges. We really cannot do much about it because the company is already born and we’re late to the game. […]

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