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Creating A Memorable Message

“Did you know that visual aids have been found to improve learning by up to 400 percent? Did you realize that we can process visuals 60,000 times faster than text? Would you guess that the average person only remembers about a fifth of what they hear?” Source Our friends at Copyblogger also agree. The use […]

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Fake Reviews, Get Real Fines

“I really love the service at Happy Widgets, Inc. I have been a customer since they opened and all of the people there, Tom, Dick, and Sherry, are all wonderful people. Make sure you ask them to tell you about the football in the watercooler! Their widgets are the best in town and whenever I […]

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Best Time To Send Email?

Like everything else there is some science involved. For this one there is also some art and talent required. What we are really talking about here is not only the best time to send an email we are really concerned with having the highest number of emails opened. Additionally it should be clarified we are […]

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Engaging With Small Business on Twitter Through #SmallBiz

I make a lot of connections through the hashtag #smallbiz on Twitter. It’s one of those things you either “get”, “don’t get” or “want to get but don’t”. If you’re in class 3 maybe these numbers will help you see the amount of engagement potential just from following this one hashtag. Granted it has its […]

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Empire Avenue Missions Part 2

Read Part 1 then come back … SO the experiment with the “subscribe to @thekencook” was telling. It told me people will take your eaves and not subscribe to your mailing list. Well, not in great numbers. So I wanted to run a re-tweet campaign. My first (A) test was to create a link to […]

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