Actually no need to explore so there really is not any true discovery. Yahoo, for example, makes finding their trending image searches as simple as visiting Yahoo! Trending Image Searches. Not difficult at all. Now to capitalize on those, of course, is where skill and science come together so that you are still acquiring site relevant traffic without offending the...

… and how to ride a coat-tail. (If you only came for the pictures, here.) Riding a coat-tail, of course, means profiting from someone else’s efforts. Some people think this is a “sleazy” way to take advantage of a trend and capitalize on it while others think it’s the easiest way to get closer to the top. In reality it may be neither but...

I’ve got a golden ticket. The nice part about this golden ticket, especially for search engine marketers, is the predictability it presents. Natural disasters, natural events like the death of a super-star, terrible accidents like the Challenger disaster, and similar events turn Google into a massive flurry of searches on those key words. What search engine...

Earth Hour March 26, 2011 Author: Ken Cook There is a new annual ritual in case you have missed it. Because of, or thanks in part to, social media and the Internet Earth Hour has exploded onto the scene. With its beginning in Australia only four years ago Earth Hour is an event which occurs between 8:30-9:30PM local time by turning off all lights and as many...

Okay so I’m not a member of the convinced. I am also not a member of the unconvinced. I saw a “ghost” once and, though I know I saw something almost right in my face, I’m still not convinced of what I saw. Bigfoot, however, should have been captured by now. Seriously. I have my doubts about this footage because it doesn’t “look...

I find it interesting that in the minutes following the earthquake, even before the tsunami had made much progress on its journey, the news of the devastation in Japan was all over the social network. In fact one almost could not follow Twitter if the search term Japan were included. Now, just a couple of weeks later, a devastating 6.8 magnitude earthquake has rocked...