In the interest of watching how quickly the major search engines index new content I began, on 28 August, a very simple experiment. Over the last 7 days, today being the 8th day, I have monitored the growth of the proliferation. Now you are invited to join in and watch the growth. Participating is very simple and you need do no more than this; post the phrase “Elberdarle Dillishnad” on any social media network, on your website, as a title tag for an image, in the meta description of a page; in any manner you choose. While it would be nice for you to post what you did here in the comments, and certainly that would help develop the science of the report, it is not a requirement.
Method: I created a unique phrase which has not yet existed on the web and posted it to my blog (this one), Twitter, Facebook (business page), Pinterest, Google Plus, and LinkedIn simultaneously. Since then I have only observed. Beginning today, 05SEP2013, I am cross posting and inviting others to post as well.
What Is The Point Of A Social Search Experiment?
We all know Google and Bing eventually pick up on most posts. Something interesting I have already found from this is that neither Google nor Bing have picked up on posts made on day 1 to LinkedIn. Interestingly, too, Google Plus does not (on this day 8) yet show in either the Bing or the Google search results. (I used advanced search techniques to limit the search to the domains).
Tired of trying to take a photo of yourself for your profile pic or to use in a post? Say no more. If you have a webcam and a connection to the Internet you’re good. Even works on some mobile devices. Video 3 minutes.
Let’s face it. Most of us are small business operators, advisers or entrepreneurs. We wear many hats – often too many. For the majority of us having our message stick out from the masses is very important and vital to our continued success and growth. Far too often we are forced to work our own miracles and many times that ends with less than desired effects or even abject failure. Failure, as is said, really is not a viable option.
One Solution: Hire a Content Manager
Hire a copy writer or a seasoned content manager. It may not be as pricey as you think and you may also hire one just to review your content and make suggestions. Just about any reliable copy writer with SEO knowledge can quickly craft powerful titles based on your subject matter. Likewise a content manager can scour your writings and come up with titles geared to appeal to both the human reader and the search engine robots and algorithms.
Another Solution: Use A Title Analyzer
There are a few title analyzers available online. The image to the right is from the title analyzer at The Advanced Marketing Institute. Try it with the actual title of this article “Proven Results For Writing Powerful Titles Immediately“. This one actually compares the words in your title to their secret sauce database and provides a score for reference. I like the idea even though I am not necessarily sold on it because I do not, yet, understand fully what they are evaluating.
It is important for the search engines that your title fit certain parameters and it is important to the human that your title appropriately convey the content of your article or post. Nothing is much more disappointing than seeing a great title which has no relevance to the content. The worst offenders to this, so it seems, are on YouTube.
Use a meta analyzer like the one at MetaLength to evaluate some aspects of your title tag before you post your article and use just about any meta tag analyzer after you hit the publish button. All of these are designed to help you but not do it for you.
Use “Power Words” In Your Title
Copyblogger, Brian Clark, wrote one of my favorite posts on using words in your title to spark emotions. His article is better than most because of the simplicity of the list and the way he breaks the words and phrases down into specific emotional categories. It should serve as a good guideline for you to think about the words you are choosing. What emotions do you want to spark? Do you want to capitalize, as I often do for my political content clients, on frustration, anger and fear? Perhaps your content requires a more upbeat emotion from the reader like happiness, joy or excitement.
Make the words count. Keep the title short and on point. People will read your article if your title is successful in attracting them and if the title and the content are not relevant you will increase your bounce rate, decrease time on site, decrease share ratio, decrease number of pages visited, and generally fail at your goal. Wow, that really sounds bad! So make sure you craft the best title you can or hire a professional to assist. Please feel free to share links to your content in the comments below and the community of readers is always happy to help!
I spent a few minutes making this and it is not exactly what I was looking for. If you need a decent background for your Powerpoint or other slide presentation and want something not mass distributed feel free to use this. It is 1280 pixels by 720 pixels so it works great for video as well. It’s yours, free. Take it. Perfect for small business presentations, small business videos or any other purpose.
Sometimes we simply create too many points of contact on the internet. After all with so many “free” services available it is so simple to think, “I’ll create this account and share all the wonderful things I am learning about ________.” Hey, I’m a “professional” and it happens to me! In fact I have a Blogspot account I rarely touch. Today I want to clean up some points of contact I have created then neglected and when I login to Blogspot.com I see a blog I literally have not touched for 5 years. Further it has no readers and it’s basically just my name connected to something really weak. We don’t like weak.
The Steps To Delete A Blogspot Blog
Log in to your account at blogspot.dom
From the dashboard find the blog you wish to delet
Next to the “edit” icon click the dropdown arrow
Look in the left sidebar menu and click on “other”
Look in the links under “blog tools” near the top of the page and click “delete”
Optional: Choose “download blog” if you wish to save your blogs
Click “delete blog” to confirm deletion
Success! Now that was so simple you’ll probably want to start a blog about how to delete blogspot blogs … if you wish!
They do if they are used. That’s the answer. Now I’ll take the next few hundred words to be a little verbose.
What Is a Twitter Hashtag?
Perhaps beginning with a definition of and short “how to create a hashtag” may help. For our purposes, Twitter, a hashtag is simply a key word or set of characters used in combination with the hash mark “#” to identify a singular tweet as a part of a group. If we used the hashtag #mybrand, for example, every time we or anyone tweeted and used #mybrand anywhere in the tweet then we have created a way to identify that tweet with every other tweet using the same #mybrand hashtag.
For this exercise you may want to get a notepad and a large drink and settle in. The only way to create a Twitter hashtag is to use it. Using it means to actually type it into a tweet. For example if the #SMEDGE hashtag had never been used I would compose a tweet and use the #SMEDGE hashtag somewhere in the tweet thus “I really enjoyed your interview on Social Media Edge Radio #SMEDGE”. That’s it – the hashtag is created.
While there are repositories and directories for Twitter hashtags where one may be registered there is no way to prevent someone else from using the same string of characters for a different purpose. For this reason it pays to (1) do a search on Twitter to see if the hashtag you are about to create has already been used and (2) be creative in the creation of your tag so others will be less likely to use the same sequence of characters in their hashtags. The only real rules are no spaces and no punctuation which break the hashtag.
Regardless of how it happens “hash-jacking” is likely to occur on popular terms like #peace, #football, #cars, etc. What you want to avoid is tweeting something totally irrelevant to the hashtag you are using especially watching trends and using those tags to boost the viewership of your tweets. For example “We install low-flo super green toilets at http://oursite.com #football #superbowl”. Bad idea all around. Why? The community talks and they block – blocking is bad, really bad, for a brand.
How To Choose A Twitter Hashtag for Business
Choosing a hashtag, this late in the game, which has not been used may pose a challenge. Like any other name, username, URL or any other word you use online it makes sense to make sense. Stay relevant to what you do. Retail outlets may choose to use a product type or category rather than an unknown brand name like #campinggear or #magwheels. Perhaps you own a plumbing supply company you may want to use a hashtag of one of your highest demand or high profit product types like #greentoilets or #pvcpipe.
Characters are still limited to 140 including spaces and hashtags so to be most effective keep your hashtag short. Using something like #WeLoveOurCustomersAtJacksonTireServiceInTampa will eat up most of the tweet and be much less likely to allow room for use by your clients. Go ahead and try it in an A/B test is you like just to prove me wrong!
How To Make A Hashtag Popular (Viral)
Good luck! No seriously, the market will do what the market always does. Contests help so if you are the plumbing supply house from above you may want to create a very unique hashtag to track and ask people to retweet to win. “RT using hashtag #winGPP2013 to register to win a solar powered disposal from GreenPeaks Plumbing http://oursite.com”. Make sure to check that the hashtag has not been used then either plan on monitoring the use of the hashtag very closely or hiring the services of someone who can.
Hashtags which become highly popular are generally news related or event related like #marchmadness, #worldseries, #emmys or something similar to these. What is successful for a small brand should be completely different that what is successful for global brands who often spend tens or hundreds of thousands of dollar promoting their tags. Even television shows like #thevoice and #findingbigfoot spend a great amount of time pushing their hashtags. Do some research on those and see what type of results they are getting.
Using Analytics For Hashtags
Quickly searching you will find the business of data gathering on hashtags is a lucrative one. The people who create hashtag monitoring services like hashtags.org or hashtracking.com are very proud of their services and charge one of the pricier fees for data services on the web. Granted if you need them and do not have the skills or time to gather the data yourself it may make sense for you to engage their services. Meanwhile there are many services which include social activities in their analytical data packages and you may already have one.
In the included infographic we look at the Twitter hasthtag #smallbiz which is both used correctly, to share meaty information about small business or relevant to small business, and spammy. There really is no way to control who uses your hashtag or how.
There it is on Twitter the exact text you’re looking for even if you didn’t know it. “Five Ways Guaranteed To Increase Sales FREE” or whatever it may say. So you click the link and land on a page filled with advertisements and a blurb which makes no sense but seems relevant to the link you clicked and it has a “Read more” link so you click it only to land on a similar page still not getting the information you’re hoping for. You have just been doorwayed.
Google calls a page as such as doorway page and their algorithm and search quality team are constantly on the lookout for them. I mention this not because you have never seen one but to stop you from getting the bright idea this may be a good way to get traffic to your business site. Yes it may draw some traffic for a while though when Google finally discovers it, and they will, you risk being blacklisted without warning and facing a steep battle trying to get that domain name accepted back into the good graces of the search giant.
In 2006, BMW suffered Google’s wrath for setting up doorway pages to attract search engines and redirect traffic to its German website, BMW.de – BMW’s page rank was reduced to zero. – Website Magazine
BMW, of course, is likely a much larger company than yours and you may, just may mind you, get away with it for at least a while. Matt Cutts, in the video below, give a bit of insight to Google’s views on doorway pages. Keep in mind Matt is the head of Google’s link spam division so what he says is golden.
One of the most often asked questions I answer is “how can I be on page one of Google?” This is a good question for me since I am, after all, in the business of getting people as close to the number one organic search results as I possibly can. There is a concerning aspect of this too: people who believe they are on the first page of Google search results when in reality they are way back sometimes in the teens.
How can this happen?
Google, like virtually every other site, loves using cookies to deliver user specific information. This information stored in these particular cookies seeks to provide search results which are best for a particular user who has Google cookies in their web browser. What this means is based on previous search results and previously “clicked on” results tells Google a searcher prefers one type of link, or one link, over others. So if Bob Peltserman who owns a pallet manufacturing company in Talahola and he searches for “pallet manufacturers in Talahola” then clicks on his link the next time he searches that link result may, and probably will, be higher in the results. Besides he is sitting physically in Talahola when he searches so Google wants to provide him with the highest level of accuracy when he is searching so technically he could leave off “in Talahola” and still see an adulterated high search result for his own link.
How do I find my real Google listing position?
This is your fortunate day for today you will find a couple of online, free tools to help you discover just where – or at least which page – of Google (and Bing) your listing shows up on. Further this result will sidestep all the contamination you may have in your browser. Let me restate that contamination part so you, Mr. or Ms. Reader, will understand when you go to Google and search the results you are seeing are not the same results other people may be seeing.
The hard way would be to clear your cache, clear your cookies, turn cookies off then search for your keywords until you find your site then count which page you are on. Keep in mind if your listing shows up on page 8, 10 or 22 you almost may as well not be listed. Also if you are not using the appropriate keywords in your search you will be learning false facts. Real estate agents, an industry near and dear to my heart, have a terrible habit of searching for their name and saying, “my name is my brand” – a little on that in a moment.
If you have not done much research into effective keywords for your market, product and service, the reality of it is the keywords you are using may actually be useless anyway. Back to the real estate agents, whom I fully understand, they may choose keywords “Homes By Kenny”. Who in their right mind having never heard of me is going to search for that? No they are going to search for “homes for sale in Kennesaw Georgia” or maybe even a neighborhood. So carefully think of the appropriate keywords which mean something. (If you’re lost it is free to contact me so we can discuss.)
How to find which page you are found on Google.
The first tool I want to tell you about is simple a plain text results from Google’s search results via a shell. Don’t worry about what that means just be happy this works. Now that you have your search terms “3 bedroom 2 bath homes for sale in Kennesaw Georgia” go to http://goosh.org and type those words on the page. There is no search form just a blinking cursor. Type there there press enter. Keep pressing enter until you get to your search results or until you reach the end of what Goosh offers.
Goosh will deliver search results in groups of 4 all the way up 65 search results which would be page 6. Half-way through page 6 is actually where it will land you. While this takes a few clicks one of the nice features is you get to see who is coming up before you. It is far beyond the scope of this article to talk about doing intelligence analysis to see just why but that’s what I and people who do what I do, do.
Something a little easier.
If you would prefer typing your keywords and URL into a form field and pressing enter then looking at a number try http://keywordtool.ulancer.com/ (that page is missing as of summer 2014) http://whatpageofsearchamion.com/ where that is exactly what happens. Simply input your key word or key words, add your web address and click enter. It may take a couple of seconds but the system will tell you which page of Google your site shows on the search you performed. Like Goosh, Ulancer is limited in scope and only goes through page 10. If you are not found in the first 1o pages the system will tell you how unpopular you are. The same works for Bing at Ulancer – simply select Bing instead of Google.
If your link is not coming up on page one (the first 10 search results) and you are searching on truly valuable key words it is time to get to work. While it is possible to DIY some of this work it makes sense at this point to evaluate the time it is going to take for you to learn what needs to be done then to pull it off. Meanwhile there are hundreds of capable intelligence agents who are familiar with the methods and processes you may consider contacting. Otherwise there are plenty of websites to show you what to do step by step. Try searching on how to move your site up in search results, SEO techniques and other like terms.
I already know a lot of people are going to say, “that’s not how I do it, I do it like this …”. Have at it! You can pay more, do it for free, whatever suits your fancy. Oh, there are much more efficient ways to achieve this – most of them come with a fee. This one helps you learn while doing because it allows you to actually see the result instead of just getting a PDF report or an unprintable Flash report.
I had a rather unique question today and I really had not thought of it. “How do I delete my Facebook account?” Of course I wanted to make sure the caller was asking how to delete the entire account, remove their self from a group, leave a page or just exactly what the goal was.
“No, I want to completely remove everything from Facebook. I don’t want anything to do with it anymore.”
Before you go, especially if you are a small business person, please make sure all of your concerns have been addressed in an appropriate manner by knowledgeable persons. There is a great amount of unfounded fear about Facebook circulating in certain groups and if you really are interested in capitalizing on the massive numbers of people who participate at Facebook I would encourage you to have all of your questions and concerns answered.
Before you click that delete button either contact me or my friend Mike Mueller and we’ll be very happy to listen and give realistic answers. If you just want to go – then go! Happy hunting.
And with responsibility popular becomes more likely. Try missing your first couple of speaking engagement invitations where you are to be a speaker. You’ll have much greater difficulty in finding future invitations. Even though [insert star/starlet name here] can get away with it the average business person cannot. It only takes a few mistakes in today’s connected world to do deep and abiding damage to trust levels.
What does this mean to the small business operator?
Popularity, as you may already have calculated, can translate into business transactions. The more people who know your name and trust you to provide their needed product or service the more likely you are to make that sale. Of course you can be popular for all the wrong reasons, too, so keep in mind taking responsibility can avert building the wrong reputation.
Taking responsibility for your words and actions and doing so decisively can avert a great loss of community trust. We all make mistakes, how we respond to those mistakes is what makes the difference. In the Google search graphic for this article I simply searched for “worst restaurants in Atlanta” and those were the first few results. Of course these people could hire me, or someone like me, to help overcome the bad press and spend thousands of dollars (in these particular cases it would be quite costly to overcome) or they could have a pre-planned method for dealing with issues from the beginning.
Prevention beats recovery every time, hands down.
One of the greatest challenges we face as small business owners and independent business professionals is keeping all the balls in the air. If you drop one you’ve got a real need on your hands to get it back in play. The Internet makes it very easy to put way too many balls into play. Working with a social media consultant to help you establish or redirect your online marketing campaign may be in line for you. If you find yourself discovering negative or compromising content (posts, comments, etc) about you or your brand which have gone cold (more than a few days old) you need to take decisive action. Chances are, if you have been at this for very long, you have a dangling page out there somewhere you may have forgotten about and it may have a question or comment which has soured your reputation.
Staying ahead by keeping your exposure contained and regularly touching every place your name appears on a regular basis is crucial. If there is an unanswered question or a negative comment about you or your company on a high ranking website it could be damaging your reputation and costing sales or even the opportunity to make a sale. When someone Googles your name or your company name that is just one way negative or derogatory information is discovered. What is required is an in-depth evaluation of every where your name or your brand name appears. Removing old posts which contain outdated information or at least updating those posts may be one priority for you. You have the responsibility to provide accurate, timely information.
Be proactive in all methods of communication and interaction. Even if you are not online your customers and clients are. If they get good service they may post about you but if they are treated below expectations or receive lousy product or service you can almost bet they will post about you. It pays to follow up with customers regardless of how much you think it is “just inviting trouble” defense beats offense at all times. If you know what your customers are thinking and you are communicating with them you still have a chance to salvage the relationship.