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Successful selling in the social space

It almost sounds like a dichotomy. Selling and social are often regarded as polar opposites. For the truly successful brands they know social, marketing and selling all work together. Although I may change the word selling for the word buying but the title would not be as easily understood. Let me clarify the use of […]

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Being heard over the social noise

The reward with public streams of communication is the fact they are public. The challenge with public streams of communication is the fact they are open to the public. Confusing? It shouldn’t be. Before there was the digital media explosion, and in fact still in some venues, one could find public bulletin boards for patrons […]

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