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Empire Avenue Missions Part 2

Read Part 1 then come back … SO the experiment with the “subscribe to @thekencook” was telling. It told me people will take your eaves and not subscribe to your mailing list. Well, not in great numbers. So I wanted to run a re-tweet campaign. My first (A) test was to create a link to […]

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Do Missions on Empire Avenue Work?

This article is due in part to recent conversations with Jeremy Blanton @JB140 and Dwayne Kilbourne @dwaynekilbourne who both brought up their own experiments with Empire Avenue’s Missions. Thanks guys! It would be unfair after only one test to say missions are a waste of eaves. In case you do not know eaves are the currency […]

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Why Do I Have a Beard? You Thought I Was a Real Estate Agent?

It takes a few seconds to download the video content. I compressed it all the way down to iPod 320 so it’s about as small as you can stand it. Read below while you’re waiting. Story Behind The Beard [powerpress url=”http://thekencook.com/wp-content/uploads/2012/04/esplanations2.mp4″] I have recently grown a beard. Not like some facial hair but like a […]

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Features and Benefits vs Trust and Relationship Sales

Congratulations you’re in sales! Sales can be, and usually is, the most lucrative position an employee or independent contractor can hold. For decades we have been taught to sell features and benefits in comparative selling against our competitors. We have been taught to overcome objections by giving a few more morsels of “why we’re better” or worse […]

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Expanded chatting with Google+

Have you tried Google+ (Google Plus) for your small business? While there are many reasons to do so this one jumps out from the others in a couple of notable ways. First of all let’s say what Google Plus is for those of you new to the name. If you are in small business marketing […]

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