Hiring a writer often makes great business sense.
Call me at 678-439-8683 or contact me through this site and let’s see if I am the writer you need to fill some, most or all of your content creation needs.
Of course you can write! And that is not what is in question here. You see ads for people offering writing services, hear about writers for hire and may know someone who has actually hired a writer. Any sensible person who has not done so is likely to begin with the question “why should I hire a writer?” This is a great question and this writer offers his answer, in expected writer fashion.
Begin answering the question with a little exercise by listing all the functions of your company which are critical to satisfying the needs of your client. Now isolate only those functions which you absolutely must perform. Chances are, writing articles for the company blog, creating informational articles, or even writing your own curriculum vitae do not appear on this list. The reason for these not appearing on your list is likely due to the fact that you have many other things to do. Your job, not to downplay the importance of written content, is likely too important and crucial to the function of your small, medium or enterprise business for you to stop and perform all the research, formatting, and assembly of the information required to author the best written content. When the conditions point to needing someone who is familiar with the process and can free you to perform your primary tasks it becomes evident a hired writer is the best solution for developing your content.
In the military we talk continuously about Mission Essential Task Lists (METL) as well as trained and ready troops for each set of functions. Motor pool mechanics, for example, are not called on to serve as mess cooks. Generally the reason for this is because mechanics are not cooks, however, it is also that the mechanic needs to be available to perform their METL and not be tied up in the mess hall when the need for a mechanic arises. Writing content is likely a part of your business METL and likely not a part of your personal METL. Let the writer write so you can continue to perform your METL at the highest level.
Excuses for not hiring a writer
1. It costs too much.
Fair questions are great. Great questions are awesome, and this is a great question. If you are not familiar with the rel=nofollow tag you can read a bit about it at the link. Important facts include that it does not affect the display or readability of the web page in any way, and that it is used by many search engines including Google.
Modern times mean modern challenges and winning the Google war is just one we face daily. Every small business needs a website, but how does it get found? Google, of course, is the primary answer for today. Although there are other search engines, Google is the giant. However, working for Google’s attention also, generally, attracts the attention of other search engines. Vying for Google’s attention means giving visitors what they want, when the want it, and how they want it.
Traffic costs money while transactions generate revenue.
What is an SEO evaluation?
For our purposes a complete SEO evaluation means reviewing a website for compliance with most search engine policies, proper content attributes, design elements, and a few other items. Taking it so far as to check in-bound and out-bound links makes it even a better evaluation; and is recommended.
Screen shot from my Android app for
Facebook, it seems, may have done something with a QR code others have been richly criticized for doing; using a QR code on a screen. Over the past few years I have read, heard, written about, and discussed the merits of using QR codes. Often my enthusiasm, and verifiable results, have been met with almost a disdain from people who hold a modicum of trust. Interestingly one of the biggest poo-pooings (I don’t think I made that word up) is for the use of QR codes on web pages or in mobile apps.
Any reader who has served in the military knows the concept of the “Battle Buddy”. The idea is multifold, but with one goal: accountability. Regardless of age or rank if a soldier has a battle buddy that battle buddy knows where the soldier is, what they are doing and that they are safe and compliant at all times. From making sure your uniform is squared away to keeping you from harm your battle buddy is like a guardian angel who goes with you everywhere.
Independent Business Owner Failure
Independent, in and of it’s self, means alone and separate. Remember the saying “no man is an island unto himself”? Well, it’s true. Too often, however, as small business owners we feel like an island and we operate with abandon because of that feeling. What we all need is a battle buddy, a coach, a guide, or whatever we call it. The buzz vernacular today is “sherpa”. Okay, whatever works.
Corporations, with larger numbers of employees, have an innate safety net simply due to their numbers. If one person falls short the remainder of the company is there to hold up the overall function and operation of the corporation. When a sole operator falls short it can be crippling or even devastating. One man, or woman, is no match for everything the world has. The solution? An accountability partner.
Selecting A Partner
Perhaps the best news is that an accountability partner is not a financial or obligated partner. Fulfilling the role of an accountability partner is often as simple as a daily chat to simply “take the temperature” of the entrepreneur needing accountability. While this is good on a base level it really is worth consideration to retain the services of a professional accountability company who will treat you more like a sergeant would his platoon to make sure your compliance with your own rules, and the world’s, is intact.
“I really love the service at Happy Widgets, Inc. I have been a customer since they opened and all of the people there, Tom, Dick, and Sherry, are all wonderful people. Make sure you ask them to tell you about the football in the watercooler! Their widgets are the best in town and whenever I need widgets I think of Happy Widgets in Metroville.”
While the above may sound innocuous it can hurt not only competitors but customers as well. Falsely created trust based on lies is what the mid result is; a bad decision made by a customer is the tragic, end result. Leave it up to the New York Attorney General to take matters into his own hands and start a “witch hunt”, through a recent sting operation, to find violators of the public’s good faith. (Read this white paper on fines for companies and PR firms using fake reviews.)
From 6′ and 243 pounds to 188 pounds and holding, I feel great! I am now worthy of running a successful business.
Running a small business usually means one person wearing a few hats; a few dozen even. It often means bad sleeping habits, bad eating habits, and none of the right physical activities. I know this from experience.
My Private, Painful, Frightening Journey
I was always in great physical condition and health. I was rarely sick and when I was it was as a result of something stupid like over-imbibing. When 2001 came around and my wife and I began to experience some very good business results we both found ourselves working, at times, up to 18 hours a day, 7 days per week. We also skipped breakfast or grabbed fast food, had pizza or burgers for lunch, then came home and drank our dinner with some other unacceptable food.
By 2009 we both had slipped way down in the health arena. I had not seen a gym, or a decent workout, since 2000. My sandwich intake was as much as 8 slices of bread a day plus pizza, pasta, or cereal. My brain stayed in a fog, my energy was sapped, and I was having a panic attack almost every night.
There, it’s out. I have never written this in public before. But that’s not all that was going on. My joints were stiff, so much so that I occasionally walked with a cane, and my energy level was very low. At 6 feet tall I weighed 243 pounds at the peak. It was not pretty!
Google’s new, not updated, algorithm (set) plays heavily to mobile. A/B testing is just starting on this but my prediction is that an identical page with no mobile ready presentation (HTML5, responsive design, alternate presentment, whatever) will not fair as well in Hummingbird as one that does not.
Now, perhaps more than ever, site structure, geographic location, mobile readiness, and self-identity is highly valuable. It still pays to network, connect, engage, get social, be local, and pay attention to detail. Hummingbird promises to be a big boon to the honest Internet marketer and social networker.
All of this means being “Google friendly” has taken on an entirely new set of priorities. Most sites are not Hummingbird ready. My experience is that the average, small business, real estate agent, chiropractor, healthcare or legal professional, will need site modifications to become Hummingbird compliant or will loose Google traction quickly.
While there may be others, and there are, added to this list these are almost crucial to success. Can success be had without all, or any, of these? Yes, it can. These are the most common, high reward components which should not be easily discounted.
ANCHOR SITE www.yourname.com
Have a site you control, not on some free service or social network. Do your business here. Think about user experience and conversion ratio on this site as your most important tasks. Keep you blog separate or in a separate directory. Blogs have a tendency to overpopulate the index page and with today’s necessary trend toward flat and mobile design this is crucial to conversion success.
TWITTER ACCOUNT twitter.com/yourname
Having a Twitter site that matches your brand is one great way to push out relative content, build a following, and listen to the Internet on your topic. Learn to monitor Twitter with third party tools like Hootsuite and your life, and results, will be much better.
FACEBOOK BUSINESS PAGE facebook.com/yourname
While Facebook should never replace your anchor site not having a custom Facebook business page is a big mistake in today’s world. The content and design should emulate your brand and serve as a giant handshake to encourage people do to business with you.
This list changes from time to time. You can follow it on Twitter here. This list is called Gens Prosperum for obvious reasons. There are other people I find influential on other lists. Tweets from these people are also featured in Gens Prosperum (Weekly) on Paperli. You may read it here.
These members are listed in no particular order. It is a widely varied list as you will see! These are some of the people I most like to read and who, generally, have a high amount of real world influence. I do not endorse anything they say or their views overall, I simply find much of their content stimulating.
Executive Chairman & former CEO
Yahoo homepage editor; Techie from the TI 994A to the Galaxy Note 2. And, yes, of course I have a working Mac 128k and Computer Space.
CEO@YieldMo, Was CEO of Quigo for 5+ yrs. and sold to AOL in 2007. Venture Partner w/FFVentures, Angel investor in Klout, Meetup, Flurry and 100+companies
General Manager, DailyCandy *opinions are mine*