It’s pretty easy to find articles with 15, 20 or even 39 social media marketing tools. Most of them contain the same tools over and again. And many of them have fees starting as high as $250 per month. All of that is fine for a company that is already rolling or has the funding to invest until they get rolling. From knowing my readers most of us are operating on a shoe-string and looking to graduate.
For that reason I put together this list of tools – 99 of the 101 are either totally free or have free options.
 http://sumo.me ♥ – ($) powerful list and traffic building tool with analytics widgets.
 http://fanpagekarma.com – KPI analyzer for a handful of KPI for Facebook.
 http://socialrank.com – analyze your followers to find jewels to focus on.
 http://tweetreach.com – how many people have the opportunity to see your tweets?
 http://klear.com – cool tools to track connections and identify influencers on Twitter.
 http://inoreader.com ♥ – ($) content agregator. I use this all day, every day.
 http://zapier.com – kind of like IFTT (above) let’s you interact between apps.
 http://socialmention.com – a good way to mine for data to help get ahead of others.
 http://addictomatic.com – a social “search engine” with a focus on data digging.
 http://qzzr.com – lots of people like quizzes. I have run some successful quiz campaigns.
 http://copromote.com ♥ – ($) membership of people who share. Sharing is caring.
 http://piktochart.com ♥ – ($) tool for building infographics. Still takes a little talent.
 http://postplanner.com – NOT FREE but powerful. Does exactly what its name says.
 http://voxy.social – post scheduling. Kind of barebones but has decent tools.
 http://join.me ♥ – ($) video conferencing tool to host small online meetings.
 http://hangouts.google.com ♥ – ($) powerful webcast tool. Multiple broadcasters.
 http://meetingburner.com – ($) webinar for up to 10 participants.
 http://tweetchat.com ♥ – Twitter chat isolation tool. Only see tweets with #hashtag.
 http://nuzzel.com – helps identify what’s hot among your social connections.
 http://pagemodo.com – NOT FREE but helps the non-techie create powerful Facebook apps
 http://perfectaudience.com – NOT FREE (CPM) Facebook re-targeting tool.
 http://stocksnap.io – stock photos. High quality. No copyright.
 http://lifeofpix.com – another high quality public domain images site.
 http://buffer.com/pablo ♥ – awesome “meme” creator. Graphics for social.
 http://hashtagify.me – find out which hashtags are most popular.
 http://clicktotweet.com – create a link to a “tweet” ready for visitors.
 http://socialoomph.com – ($) I was a beta for this one many years ago. Super powerful.
 http://portent.com/tools/title-maker – helps generate titles for posts. I use as inspiration only.
 http://slideshare.net ♥ – great way to share your presentation online.
 http://sourcebreaker.com ♥ – dig deep in LinkedIn profiles to find the connection you need.
 http://iconosquare.com – helps keep up with your performance on Instagram.
 http://crowdfireapp.com ♥ – LOVE this tool. Great for Twitter and Instagram management.
 http://implymeasured.com ♥ – multiple tools for all social channels. Coolness. Usefulness
 http://readability-score.com ♥ – it’s important to not write over people’s heads. And other stuff.
 http://pagemodo.com – ALMOST free. $2.50 per month. Contests. Yours, not theirs.
 http://cloze.com – I guess I’ll call it an engagement log. I like that it does what it does.
 http://wordcounter.net – I use it frequently for checking wordlength. You’ll find a reason, too.
 http://ahrefs.com ♥ – ($) backlink and referring URL checker for your social media and blog.
 http://browseo.net – see your website like a search engine does.
 http://onlinecharttool.com ♥ – a long time favorite for creating good looking charts and graphs.
 http://conweets.com – look up old Twitter conversations. I have saved a deal or 2 with this.
 http://sproutsocial.com/insights/social-media-image-sizes-guide/ – social image size guide.
 http://mail-tester.com ♥ – test your email against modern spam sniffers before you send.
 http://opensiteexplorer.org – do a little spying on your competitor’s website success.
 http://screencast.com ♥ – ($) another pretty good presentation syndication site.
 http://semrush.com ♥ – ($) spying on competitors is good. Actually learning stuff is better.
 http://sharetally.co ♥ – see how many times your specific link has been shared on social.
 http://soundjay.com ♥ – sound effects for your audio, video, and podcasts.
 http://ubersuggest.org ♥ – a keyword suggestion tool based on your phrase.
 http://woorank.com ♥ – ($) pretty powerful website analyzer.
 http://aminstitute.com/headline/ – headline analyzer I use primarily for the opinion.
 http://bitly.com – ($) another URL shortener with analytics.
 http://goo.gl – the URL shortener I use when I’m in a hurry.
 http://tinyurl.com – a URL shortener that lets you set the link subdirectory. You’ll see.
 http://www.socialmediaexaminer.com/pinterest-marketing-guide/ – pin from any website.
 http://pin4ever.com – ($) a Pinterest management tool to help boost P performance.
 http://webcamtoy.com ♥ – when you need to get a pic or video online fast from your laptop.
 http://cameroid.com ♥ – online snapshots from your laptop with lots of options.
 http://follow.net ♥ – ($) another Twitter analyzer with a couple of their own twists.
 http://mailchimp.com ♥ – ($) powerful drip campaign email list manager.
 http://insightly.com – ($) another online CRM if you just don’t love MailChimp.
 http://klout.com – klout nearly meaningless to people who know and valuable to others.
 http://crowdriff.com/riffle/ – a browser plugin to help you stay engaged.
 http://nutshellmail.com/ – lets you receive an email digest of your social activities.
 http://omgili.com/ ♥ – find out who’s talking about your product/service and dive in.
 http://uigifs.com/ ♥ – animated GIF sharing is actually blowing away share performance.
 http://allthefreestock.com/ ♥ – lots of free things. Just make sure you get commercial rights.
 https://www.intubus.com/ – ($) sell digital products in social media (ebooks for example).
 https://readymag.com/ – microsite builder. You’ll get ideas when you see what it does.
 https://www.hotjar.com/ ♥ ♥ ♥ – polls, surveys, funnels, heat maps, geek dream!
 https://beefree.io ♥ – pretty good WYSIWYG email designer.
 http://keywordtool.io/ – another keyword tool to help ensure you’re using the right ones.
 https://tackk.com/ – is another socialized micro-blog service. Some nice tools.
 http://www.surveygizmo.com/ – ($) I bet you can guess what this site does. Hint: Surveys.
 http://www.typeform.com/ ♥ – ($) create beautiful forms, surveys, polls, etc. Good one.
 http://www.oneload.com/ – ($) promote your videos to multiple streams.
 https://sumome.com/ ♥ – ($) powerful tools to grow your traffic.
 https://tagboard.com – #hashtag presenter. Feel free to ask me why this is valuable.
 http://circloscope.com/ – find the social influencers to connect with on Google+.
 https://bizcircle.att.com – not so much a tool as a valuable resource.
 http://www.pinalerts.com/ – notifies you instantly when someone shares a pin.