“Wow! Look at this”, my client said excitedly, “I had over 250,000 unique visitors in September.” Forest, meet the trees. Sometimes it’s all noise. Raise your hand if you would rather have 250,000 visitors and 0 sales that 100 visitors and 1 sale. That’s what I thought. So how do you get enough traffic to convert without going...

This morning I was sent a link to a YouTube video about a news event in Iran. I decided to watch it because of the title in the video and expected a professional news report. Instead of my expectations I was met with a rant about how people never listen to what the video poster says. He continued by repeatedly saying, “you people”, “most of...