“Wow! Look at this”, my client said excitedly, “I had over 250,000 unique visitors in September.”
Forest, meet the trees. Sometimes it’s all noise. Raise your hand if you would rather have 250,000 visitors and 0 sales that 100 visitors and 1 sale. That’s what I thought. So how do you get enough traffic to convert without going nuts? Ah, good question grasshopper. The straight up answer is, “I don’t know”. And neither does that company with the really recognizable name that gives your hub a great spot. It’s all semi-guesswork in the beginning and the cure can take quite some time.
Calculating Conversion Ratios
Before you decide if and how much improvement your conversion ratio needs you must be able to track it. Google Analytics provide several great tools for this and you may have something built in you your CMS or hosting account. Explaining in detail exactly how to use even one of these systems is beyond the scope of this short article so please refer to your system’s documentation.