Who’s Name Goes On The Article?

FacebookGoogle+LinkedInStumbleUponPinterestRedditShare

I suppose this is a common question for ghost writers, content creators and contract employees who create content for their clients. I get it all the time from my web content and blog content clients. The answer, for my services, is simple: If you buy ready made or generic content my name goes on it. If you retain my services (that means pay me to work for you) then your name goes on the content.

Image by EloquaCC 2.0

When You Buy Articles Who Is The Author?

You may or may not be aware than many “authors” actually give their writers the idea they want portrayed whether it’s for books, movies or blog articles and that’s the end of their involvement. In other words many “authors” do not actually write their own content. I know, right? Because I cannot speak on behalf of the many content writers out there who choose to write content on which others place their names I will use my services as an example to give you an understanding of how it works. With that said know when I am writing about services or fees I am writing about my services and my fees which may, or may not, be the general rule.

If a client comes to me with a very specific idea of what they want written and my services will mostly be research and assembly of data followed by a corrective re-write or less I generally charge $100 or more for a blog style article giving all rights to the client. On the other hand if someone simply wants 200 words give or take a dozen on the keyword topic of their choice and my name will stay on the blurb it’s literally only five bucks. Now bear in mind this is partially for my publicity so I do not release the full license for use of the content – this is a one off content license for the single purpose and it does not allow for the removal of the author’s information.

What happens when a client needs several pages of web content or blog content created? That’s where content packages come in. Perhaps my most popular package is one month of blog or web content written around a single keyphrase with 8 articles of approximately 500-700 words delivered throughout the month along with tracking through keyword tools (Google) on the performance of those phrases.

Points To Consider When You Want to Buy Content

As terrible as this may sound to my wonderful sister and multi-degreed Dr. Northcutt, the lifelong educator, grammar and sentence structure truly are not the primary consideration where SEO is concerned. Is it important? Oh, you bet – it’s just not the most important. My intent by beginning this section with this slap from a wet trout is to say hiring a writer fresh out of journalism school is not guaranteed to return the advancements you need. In fact this world is all about appeasing the reader with relevant information and that being picked up by Google’s ever changing algorithms as they seek (so they claim) to provide only the best, most relevant information to their search customers.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

What is 9 + 13 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)