When Is The Best Time To Tweet?
Ah – great question! How about right now? Okay, I know what you mean. Your question really is when is the best time to tweet to get the most eyes, the most retweets and (hopefully) the most conversions. You’re in luck because I don’t know either. Now we’re even. I do, however, know where some tools are to help you find “an” answer.
First is TweetWhen. It’s a property of HubSpot which just gets bigger, and bigger and bigger. The image here in this post is from my TweetWhen examination just a few minutes ago. Be aware this does change from time to time but having been on Twitter for about 4 years mine seems to be somewhat stabilized.
There was a blog over on Bit.ly back in May of this year (2012) which gave us some good graphic representation of the answer to this question. In addition to informing us “a tweet has a half-life of 2.8 hours”, which I found highly valuable, they went on to demonstrate in this post what it looks like when you track your tweets through to clicks but not all the way to conversion.
Taking the question, and data, one step farther was the digital agency Raka who converted it into a beautiful infographic. Keep in mind these are average times, overall. Tracking from tweet to click to sale/conversion is a different story. A part of the story I really can’t give away but will be happy to help you … for a small fee. Or a hamburger on Tuesday.