Ah – great question! How about right now? Okay, I know what you mean. Your question really is when is the best time to tweet to get the most eyes, the most retweets and (hopefully) the most conversions. You’re in luck because I don’t know either. Now we’re even. I do, however, know where some tools are to help you find “an” answer.
First is TweetWhen. It’s a property of HubSpot which just gets bigger, and bigger and bigger. The image here in this post is from my TweetWhen examination just a few minutes ago. Be aware this does change from time to time but having been on Twitter for about 4 years mine seems to be somewhat stabilized.
There was a blog over on Bit.ly back in May of this year (2012) which gave us some good graphic representation of the answer to this question. In addition to informing us “a tweet has a half-life of 2.8 hours”, which I found highly valuable, they went on to demonstrate in this post what it looks like when you track your tweets through to clicks but not all the way to conversion.
Taking the question, and data, one step farther was the digital agency Raka who converted it into a beautiful infographic. Keep in mind these are average times, overall. Tracking from tweet to click to sale/conversion is a different story. A part of the story I really can’t give away but will be happy to help you … for a small fee. Or a hamburger on Tuesday.
When it comes to SEO it’s all about having a bigger net connected to a funnel connected to a syringe. Get the biggest net possible! Here are a few places you can publish articles with links back to your site. This tactic gets both love and hate – sometimes from the same users! If you’ve read my writings or listened to my shows/podcasts you’ll know I’m a die-hard fan of data. My data says you do get a return on using this tactic and how well your article is written, what keywords it uses and how you invite people back to your money maker all play a role in that all important event: conversion!
When you write if you do not write with conversion in mind you’re probably going to greatly decrease your chances for getting conversions as a result of your efforts. First here are some places to publish your articles on line. Following the list are some tips for successfully generating SEO results and increasing click-through from these articles:
GoArticles – when providing information about resources I get a surprising amount of clickthrough
Here are Some SEO Tips for Article Posting
Relevant Content – If you write generic articles and pack in a few keywords you can generally kiss your time goodbye. I have found simply writing on topic with generalized information does nothing to entice the few dozen readers who find the article to your money maker.
Exciting Headlines – “How I beat the Google Algorithm for FREE” is better than “Search marketing tips” you know what I mean?
Link To Your Free eBook – inside of your article you should have a link to download your free whitepaper or free report. Don’t have one? Get one! Make sure you have a squeeze page/landing page capable of capturing the necessary information and using it to connect with your new prospect.
Mention Others – when you are writing mention other people who are influential and tell them you mentioned them in your article. You’d be surprised how many tweets or messages I get from people I know, and people I don’t know, saying, “Hey, just mentioned you in my post over at _____”. I usually retweet if nothing else.
Keep It Original! – I don’t even bother arguing this one anymore. The data and facts say duplicate content is no good for you because it’s no good for the community. That said modified content works just fine.
Arguments Against Article Posting for SEO
Many sites use the NOFOLLOW tag and this means Google (and other honorable search bots) are not supposed to follow links away from this site. This is true in many cases and it’s easy to tell if a site is doing so by simply viewing the source code for a page and looking for the NOFOLLOW tag in the links on the page. For SEO purposes this is a deal breaker – however – for getting visitors to come to your moneymaker perhaps not. After all would you refuse to post on a site (craigslist for example) which may get 300 views to your link just because Google wasn’t going to follow that link and index your site? Ha!
Duplicate content is an argument as old as the web. Some say a little won’t hurt. Other’s say a duplicate phrase can play out bad for you. With proper use of canonicalization and modified content you can overcome some of these issues. True nothing beats fresh, unique and relevant content for high performance in your SEO campaigns.
I make a lot of connections through the hashtag #smallbiz on Twitter. It’s one of those things you either “get”, “don’t get” or “want to get but don’t”. If you’re in class 3 maybe these numbers will help you see the amount of engagement potential just from following this one hashtag. Granted it has its share of spam as is the nature of the topic and the medium. Hopefully you won’t add to that and I won’t report you and block you. Just throwing that out there.
With an average use of around 1,500 times a day I think that will keep your automated keyword machine humming. Granted an easy 50% of those are spam even if just 10% are realistic opportunities for engagement you’ve still got a full plate.
This infographic was created automatically using visual.ly so it has a very robotic look at a thin line of data – still it’s enough to whet your appetite about this powerful tool: Twitter keyword monitoring and engagement.
Whether you follow up manually or use some sort of automated tool (gag) to initiate contact is obviously up to you but Twitter hashtags are not to be ignored by the serious social media marketer.
And go ahead and give visual.ly a try, too, and share with us what you create. Happy hunting!
Small Business Means Big Hope
Small Business is still the hope of America and Entrepreneurs, perhaps just like you, are ready to fearlessly approach and conquer the challenges it takes to keep progress in the plan. Regardless of how many regulations, how many taxes and how many obstacles there are to operating a small business the Entrepreneurs of America, and indeed the world, are agile and fearless and will adapt and change until their drive is satisfied.
There are millions of small businesses in operation right now and the biggest employer in America is not corporate America. In fact it’s not even the government. No – it’s small business! The champions of advancement and recovery are now and always have been Entrepreneurs like you who don’t easily scare and refuse to back down from a challenge!
Sometimes you just need a quick icon or a quick graphic. Some people still use clip art. Occasionally you just need a sound. With the RIAA and other organizations filing over 4.3 million complaints per month it’s not like you won’t be found. Publishers, enforcers, watchdogs, and attorneys are just waiting to pounce. In fact the “threat for cash” industry is huge bucks.
I have realized several times without ever writing it that most people who say they are SEO experts are actually keyword users. Now there is certainly nothing wrong with appropriate use of keywords and, in fact, it is and essential factor in SEO. The problem, if you want to call it so, is many SEO professionals end at keywords. They don’t know how to really break down how a domain, site, page, article, or sentence actually work with or against the algorithms which result in higher ranking on the search engines.
One big example I recently encountered was a client who had contacted a “competitor” about doing SEO for their site and the first thing the SEO company suggested was they change their domain name because their domain does not contain their keywords. Really? That’s the best you can do and that’s the punch you lead with? In reality had the client changed their domain name and done so the way the SEO expert suggested they would have tanked and may never have been able to get back their PR5 on Google.
Another bit of talk I hear from people who have spoken with someone either before speaking with me or who speak with someone else after speaking with me about Search Engine Optimization is this: They told me I need at least 4% saturation on my keywords but no more than 6%. Okay. If we’re looking at keyword density chances are that’s not an unreasonable range but where are those keywords and how do they flow with the conversation? Are those keywords in the footer in font designed to blend into the background? Are those keywords in the meta keywords tag? (I know, that was snarky.) Or are those keywords in the headings and body text in a natural flow for human readers?
Recently I met someone and the way they introduced themselves to me was, “We do SEM, SEO and something else I don’t remember what it was because I lost interest.” Now admittedly I am a bit of an SEO snob. I’m also a web development and WordPress snob but that’s it. My snobbery ends there. Or at least close by. Chances are what that SEM/SEO marketing company does is SEM – you know the one where you get a phone call from a company who says, “We can guarantee you first page placement on Google for any keyword.” What they fail to mention is they are a Certified Google Partner … oh wait. This guy actually said that part. But he said it like this, “We’re one of only 17 Google Certified Partners in the United States.”
No, I’m not kidding. Get back up you peed your pants.
How can you know if you are getting ripped off on SEO?
If you don’t know much about SEO, SEM, search engines, keywords, etc., you’re probably prime bait. Now I say that like these SEO sales people are intentionally ripping you off. That’s not necessarily true. Most of them couldn’t tell you what affect page layout has on search results. Many of them have no idea how to increase Page Rank on your website. The vast majority of them could not tell you which is more important a description meta tag or a photo caption. Finally many of them really don’t care about SEO they just want to sell you pay-per click ads. After all it’s easy, they can’t be held responsible for the outcome and the commissions are pretty darned high!