In this quick click trick we talk about two buttons, two clicks: 1 button says “Like” and the other button says “Buy”. Which came first the Like or the Buy? Which one is an investment and which is a return. Since there has been online media, social media and “web traffic” the war has raged about which is more important between mass numbers of traffic with a low ratio of transactions or highly targeted traffic with a high ratio of transactions.
Today is no different and the question is not completely answered. Hopefully this is enough thought starter to make sure your social media efforts are on target with your cost and revenue goals. If not let’s talk about what those may be and see what it will take to get you where you want, and need, to be.