“And now”, as Paul Harvey made famous, “the rest of the story.” I get it – you’re a small business owner. You know how to do it better, faster, more efficiently, with a special twist, or any other number of ways to make it “better”. If you did not think one, some or all of these to be true you would not be a small business owner or independent contractor. For you the world offers few challenges you are not willing to take on regardless, or in spite, of your experience in the given field.
The truth is I could do my own dental work. I can certainly cut my own hair and even press my own clothes. Just because I can does not mean I should. Even the pressing clothes one has a trade off which may prove best to contract the services of a professional for any number of reasons. One big failure of small business people is to calculate the true value of what may prove to be our most valuable asset: our time.
But I can do it myself
Recently I explained to a client I can write, comfortably, SEO articles on virtually any topic. I can write real estate SEO articles and I can write articles on recombinant DNA. What I failed to include is that I can also do my own taxes, file my own corporate formation documentation and even represent myself in court – should the opportunity so present itself. So where should I draw the line?
Remember you’re not the only light in the sky. It takes thousands and thousands of (visible) stars to make the night sky dazzling. One star alone does not a starry night make. Learn to identify your limitations and leverage your strengths to create opportunities for the true professionals – the other stars in the sky. When it comes to where you are the sunshine then you’re still not the only light in the sky but in your time you will outshine the others.
There are currently around 27,000,000 small businesses in the United States and that according to old figures from 2007. We are pretty certain that as a result of corporate downsizing and economic disaster many people have joined the self-employed and small business ownership ranks since 2008. If you are one and you’re still finding it difficult to fit all of the necessary hats on your head perhaps this is just the discussion for you. Rather than spending hours listing things you probably suck at but attempt to do anyway, like your own website and your own payroll (if that’s you), let’s look at recommended ways of determining your strengths and leveraging the results from exercising those to cover the small monetary fee for hiring a professional to take their field off your table.