GMail is one of Google’s oldest and best tools other than search. Most of my email, business and personal, is conducted through the Google Mail platform. In fact my “business” email address at Google is so old I barely represent that industry any longer! If you do not have a GMail account, if you are one of that few dozen people, they are free, they are tied to you other Google properties (including the new Google Drive) and they can interface with virtually ever other mail service. In other words you can pick up your email@example.com email through GMail.
Simply put Google Drive is Google’s cloud storage service. If you are familiar with DropBox Google is offering something similar but integrated with other Google properties such as mail. Currently I would not call Google Drive “feature rich” but my guess is they have plans and designs on upping their offerings. In fact if you are an iPhone user you will have to wait for your opportunity to Drive mobile – Android users may begin immediately. (Mine was already installed.)
Some questions are asked frequently while others are asked regularly. This one falls into the regularly category. “How do I find my Google Analytics code once I have created an account”, is asked in virtually every session I do on the topic. Since I am not the quickest draw on the webnetz it took me a while to finally create this short how-to video to answer just that question.
Next month at SMB Atlanta (May 17) I will be speaking on the topic, “How To Give Your Small Brand a Big Voice” and one of the tools I will be talking about is Pinterest. It is important to note that Pinterest is a tool and the techniques by which you use it are a part of your strategy. Pinterest, in and of itself, is not a strategy.
Whether you are an employer, recruiter or employee you can bet Facebook can play a part in your role. Recently I needed to retain a contractor to help with some coding. I had been through my normal channels and needed to go outside so I went through a freelancing service which I have used in the past. I narrowed down from 68 applicants to 5 and then from 5 down to 2 by using some quickly written “tests” to see if (a) they understood the task and (b) could quickly solve it.
Once I finally narrowed down to the last two I began to research them to see what was available. I found both of them quickly online – within 10 seconds. Both of them have open (public) Facebook pages. One is apparently “just a normal kid” and likes all the type of music, art, television and other pop-culture you would expect of a 26 year old in today’s world. Likewise the other candidate demonstrates all of the same attributes except he adds an obvious love for his profession.
Of course you must know, track and flaunt your Pinterest score! After all gamification is on everything now so just how long did you think it would be until you started worrying about winning at Pinterest? Well thanks to the people at Repinly I now know that Jane Wang has outpinned us all and we can just quit. Or challenge …
SO the experiment with the “subscribe to @thekencook” was telling. It told me people will take your eaves and not subscribe to your mailing list. Well, not in great numbers. So I wanted to run a re-tweet campaign. My first (A) test was to create a link to Part 1 of the EAv missions experiment and offer 2k eaves to 20 people. It did, indeed, result in 14 retweets meaning only 6 people stole from me instead of the 50 who stole from me in the first experiment. Interestingly I also picked up 1 Favored and 9 followers.
This article is due in part to recent conversations with Jeremy Blanton @JB140 and Dwayne Kilbourne @dwaynekilbourne who both brought up their own experiments with Empire Avenue’s Missions. Thanks guys!
It would be unfair after only one test to say missions are a waste of eaves. In case you do not know eaves are the currency of Empire Avenue. If you don’t know Empire Avenue, EAv to users, here is a short conversation with Liz Strauss and Chris Pirillo on the topic of Empire Avenue.
At the base level EAv is a game. It is a social game and very business friendly. There are currently a large percentage of my “friends” and social connections experimenting with EAv and writing about it still looking for gold in the social media realm. Still others are sitting in their grandmother’s basement playing Zelda and listening to the Star Wars soundtrack.
It takes a few seconds to download the video content. I compressed it all the way down to iPod 320 so it’s about as small as you can stand it. Read below while you’re waiting.
Story Behind The Beard
A friend of mine calls Instagram the easiest way for anyone to screw up a perfectly good pic. I guess he’s right because evidently people like to do that. But what if you have photos on your hard drive you want to quickly edit and screw up … er, enhance … and you just want something quick, easy and free?
PicMonkey is definitely easy and you can definitely enhance photos there. It’s fast, nothing to download and it doesn’t even require a login. Just go to PicMonkey.com and start playing. Nothing really to teach, just make sure you don’t save your “enhancements” on top of an image you didn’t really want to enhance!