So here’s the deal. Today I had the pleasure of hosting about 50 B2B professionals in a very traditional way. All come together, all give their elevator speech, all swap cards and hand germs then leave. In defense of this event it was the first one and not many people knew each other so there was a lot of sell, sell, sell …
A conversation with a young colleague later in the day brought up some valid points and lead to this short article. These are points I have addressed previously and likely will again every couple of years or so. In fact they are so deeply planted within me I often forget these are things that have to be learned. In this article, however, I want to hit the prickly points instead of the high line. Perhaps you may recognize yourself in these and, if so, please find professional help.
These points apply to online networking as well as traditional, toe-to-toe, marketing and as always your input is invited.
Show up and immediately start pressing palms and handing out your business cards. If you were a dog this would be the equivalent of weeing on everything in sight. Make sure you give the other person the impression what you do and why you are at the event is much more important than anything they have to say or offer. After all you’ve got to sell a bunch by lunch and be a winner by dinner so sell, sell, sell!
Show up late and leave early. After all you are a very important person and only have time to breeze in for your 60 second elevator speech and to get your name on the roster for attending the event. Seriously, milling around with the little people takes so much time and leads to so little … unless they are lauding you. Small talk is for small minds, right?
Butt in to conversations that seem to be taking too long. Don’t you just hate it when someone gets to your target first and just blabs and blabs and blabs when you have something highly important to say? For Pete’s sake they ought to know you have something vastly more interesting to say. Besides you have to get back to your private jet to fly to your private yacht to sail to your private island. That is, after all, why you’re at this business mixer – there are bills to be paid!
Make sure to help the person you are talking with finish their sentences. See you already know everything they have to say anyway and you just need them to hurry up and shut-up so you can say what really needs to be said. Besides you’ve been practicing and they are holding back your chance to give an impromptu speech loudly enough to be heard by the room.