No beating around the bush, let’s get right to it. You go to networking events to sell your wares or talents. Game over.
So here’s the deal. Today I had the pleasure of hosting about 50 B2B professionals in a very traditional way. All come together, all give their elevator speech, all swap cards and hand germs then leave. In defense of this event it was the first one and not many people knew each other so there was a lot of sell, sell, sell …
A conversation with a young colleague later in the day brought up some valid points and lead to this short article. These are points I have addressed previously and likely will again every couple of years or so. In fact they are so deeply planted within me I often forget these are things that have to be learned. In this article, however, I want to hit the prickly points instead of the high line. Perhaps you may recognize yourself in these and, if so, please find professional help.
These points apply to online networking as well as traditional, toe-to-toe, marketing and as always your input is invited.
Show up and immediately start pressing palms and handing out your business cards. If you were a dog this would be the equivalent of weeing on everything in sight. Make sure you give the other person the impression what you do and why you are at the event is much more important than anything they have to say or offer. After all you’ve got to sell a bunch by lunch and be a winner by dinner so sell, sell, sell!
Online Share of Voice is often listed as a Key Performance Indicator especially for organizations operating in the social space as could be said of Joomla and WordPress. Interestingly WordPress claims tens of millions of users. In fact, as of this writing they claim more than 71,000,000 sites. While Joomla claims over 10,000,000 downloads as of 2010 (a couple of years ago) Trend.com reports in their database around 1,700,000.
Keeping those numbers in mind it would stand to reason the social gab about the two Content Management Systems should report at about a 40 to 1 ratio in favor of WordPress. Surprisingly, though, Omgili Buzz reports a much different result when clocking social mentions.
It was the summer of 1994 when I was first introduced to the lighter version of Unix called Linux. At the time I did not fully understand the future for the OS and embraced it as almost a geek’s favorite dream since I was already a Unix nerd. Since that time Linux has grown into a full-blown, robust, consumer oriented OS which easily has the speed, reliability and security to topple the two behemoths from their glass perches. The news is, as a world of Linux geeks, we really don’t want normal users coming en mass. In fact I almost wish releases like Ubuntu did not make it so dadgummed simple for the average Jane and Jack to switch.
Truth be told for your small business nothing could be better than a secure installation of Linux which cuts your annual software licensing costs to almost nil. While there are a few third-party apps with a fee you can do pretty much anything you need to get done around the average office, unless you have proprietary tools developed by 3rd class developers who only know how to use MS or Mac tools to get the job done, for next to nothing.
Actually no need to explore so there really is not any true discovery. Yahoo, for example, makes finding their trending image searches as simple as visiting Yahoo! Trending Image Searches. Not difficult at all. Now to capitalize on those, of course, is where skill and science come together so that you are still acquiring site relevant traffic without offending the person who is actually doing the search. If you are Harvey from over at TMZ no worries – everything is site relevant. If you are Nicco’s Plumbing and Dog Grooming, however, maybe not so much!
Speaking of images do you know there are at least two good ways to find if someone may be using your images without your permission? There are other ways I am certain and I know you will be happy to share them but these are the two I know and use:
One of the fastest ways to lose the attention of people for a plethora of reasons is to shout at them, tug on their shirt sleeve or kick sand in their sandwich. Metaphorically speaking anyone who uses the technique of playing any sound on a web site automatically (without the visitor’s permission or interaction) is doing just this.
Imagine your visitor works in a banking environment where things are relatively quite and sounds echo. Then envision a waiting area and offices filled with visitors just as the Social Marketing Director decides to check the local MLB schedule and stats for a blog tie in and is greeted, not quietly, with a lady in a video loudly stating, “I occasionally suffer with diarrhea.” It happened … to me.
Graphical memory allocation app for Linux.
I won’t take the time here to list all of the reasons to use Linux and in reality most Linux users prefer the wimps and cry-babies to stay away from Linux. But, since you’re neither a wimp nor a cry-baby and just have not stepped up to the operating system of real geeks and developers, here’s just another reason to try Linux now: memory management and ease of managing how much memory is used where.
So you’ve finally broken the chains and are ready to soar with your superior operating system. Yes, it’s a little more involved to do a few things you can expose yourself to with a click on the two behemoths but it’s worth the extra few minutes. In reality it’s usually just as simple as knowing how to use Google to find the solution – like many readers have done just now!
First let me say that you can run your business computers with Linux. Some installs are easier to use and others are more secure and powerful. For the beginner I currently recommend Ubuntu. Previously I may have recommended Mandrake or RedHat but currently (Winter 2012) I recommend Ubuntu. The current release is 11x and it’s quite simple even for the person just starting with Linux. Be smart and start with a single computer, learn a few tips and then delete your Windows and Mac OS partitions!
Almost every day the question is asked why some old school technique doesn’t work anymore. The answer is some actually do work – they just don’t work on new buyers like they work on old buyers for the most part. Don’t throw away decades of sales psychology just take a look at the mechanism and process by which you are delivering. The buy decision is still a function of the human mind – it’s the form of engagement that has changed.
Here are just a few examples which come to mind – please add to the list in the comments. I know you have more!
OS: I speak you listen
NB: You address our concerns and acknowledge us or we’re done – and by done I mean I’ll tweet about my experience with you, Facebook about my experience with you, Yelp about my experience with you, blog about my experience with you, make a YouTube video about my experience with you …
I had a message this morning asking how a small business owner who uses Facebook for marketing can see all of the groups to which they are a member – or have “liked”. It used to be very simple and still is but there is an even easier way if you care to know. The first thing I did was to create a bookmark. You won’t even have to do that because I am going to give it to you in just a moment. Whenever I need to see my “memberships” I simply make sure I am logged in to Facebook and click the link to show all of the groups.
Why join Facebook groups?
Facebook groups are a great way to find people who are focused on one topic or at least a smaller range of topics. If you are a hair stylist, for example, you may want to join a group that talks about everything from new hair care products, progressive ways to make more profit from your chair(s) or just vent about how customers act and do so in a private setting. Find a CLOSED group that does not offer access to the public if you want to vent! There is nothing wrong with venting but bashing in public is a no-no.
Groups give the members the opportunity to learn and teach. Find a group you fit in with and be pro-active in your membership there. If you don’t like to group it’ s simple enough to leave and you can do so from the link I’m giving you – or just click the image. Click here to see all of your Facebook groups when logged in to Facebook.