Using automated social engagement without creating noise?
Calling me an avid FourSquare user would not be accurate but I do check-in several times a week of late. I don’t really go that many “cool” places so my check-ins are like the grocery store, the bank, getting a hair cut, work, and the gas station. Which, in my case, generally means the QuickTrip around the corner from my home.
With the Georgia sun beating down and the temperature near triple digits today I decided I wanted a fountain Coke Zero. Oh, I had one in the can in the fridge but there is something about that highly carbonated water and syrup mixture the can just does not quite capture. So, off I went to the store and decided to check-in on FourSquare while there in hopes of, just maybe, reclaiming the mayorship. See, I’m not the only sad-sack because someone else is actually the mayor of my QT. At one time it was my friend Kathy Drewien but she abdicated.
When I returned home I heard Tweetcaster notifying me through my Evo of a new tweet. Logging on to the web version I found the tweet you see to the right. Now while I was at QT I noticed the Blockbuster video box on the sidewalk out front. There it was all neatly tucked next to the cases of bottled water. Almost, I say almost, I took a photo of it to go into my FourSquare check-in. Alas, I opted for the wall sign.
The tweet was from Blockbuster. I had posted my check-in to Twitter, not to Facebook, and Blockbuster had left me the response you see in the graphic.
What’s the point?
I am often asked if I use automation for myself or my clients in social media. The answer is yes, I do. Amazingly the act is sometimes criticized as “noise” or “spam”. No one is more concerned with noise in the social space than yours truly. There is a difference between noise, spam and valuable insertion of an automated delivery. (Do not tweet “iPad” without expecting true spam!)