You see that invitation from a “competitor” hanging there in your inbox. You’re pretty sure they are there only to grab your network connections and recruit you but, in an effort to do the same to them first, you click on the button allowing them to join your network and see your connections. Literally within 24 hours you begin receiving the...

You’ve seen them. It’s those posts that say, “Please leave your comment your input is crucial to my life.” Those are the blatant ones almost anyone can recognize. There is another, too. The more covert approach is to write a post, even a tweet, designed with the sole purpose of provoking a response. Today we look at these. “I like...

I did it. I took a full week vacation with my wife. Ten days to be exact. Although I took measures to make sure I was staying active in social media there was a failure especially with Garious. Either way the experiment was a success and a couple of tools helped me recognize the impact of being unwired for ten days. When I left home on the 8th day of June my Empire...

It almost sounds like a dichotomy. Selling and social are often regarded as polar opposites. For the truly successful brands they know social, marketing and selling all work together. Although I may change the word selling for the word buying but the title would not be as easily understood. Let me clarify the use of the word buying versus the word selling. Old school...

Using automated social engagement without creating noise? Calling me an avid FourSquare user would not be accurate but I do check-in several times a week of late. I don’t really go that many “cool” places so my check-ins are like the grocery store, the bank, getting a hair cut, work, and the gas station. Which, in my case, generally means the...