Why podcasting and audio is more important now


Mobile. There, that should say it all.

Please excuse me for writing in the first person because this post includes a lot of personal experience. That experience will be valuable to someone reading this so the intent is to make it real, easy to comprehend and simple to replicate with a level of success. If you do not know already, among others I am currently involved with, I founded and host the popular Social Media Edge Radio podcast with my co-host and regular weekly contributors since 2008.

Imagine you are jogging or taking a long walk and would like to learn something while you are spending the time. Sure you could listen to some really good music or you could listen to this blog article on your MP3 player or mobile device. In fact you may be doing that right now since I did take the time to record this one for you. Since your hands are free and your eyes are free you can still enjoy your walk, wave to the neighbors, stop and smell the roses, and skip stones in the pond.

Hands free

Reading digital text generally requires at least one hand and both eyes. When you reach the bottom of the text you have to be able to scroll. You could have a text to voice application read your articles in quality that is improving but still lacking. What you cannot do is read this article while you are driving … at least not too many times. Audio frees the hands and the eyes to perform other tasks.


Maybe you and I do not have conditions which affect our comprehension but there are millions of people with conditions like dyslexia who have reading and comprehension levels diminished. Providing audio content to them vastly improves their comprehension of the content. This is not a guess or theory, it is a proven fact.


How many times have you written something only to have it misunderstood because the reader interpreted your mood incorrectly? It happens more than we like to admit. Now that we have short message communication it is even more important to make sure the reader understand the voice in which we are writing. Audio can take care of this in many instances.

But how?

Podcasting and audio presentation is as easy as leaving a voice message. It can also be higher tech but unlike video the clarity is all that matters. If the listener can hear your voice and comprehend your message you have succeeded.  Years ago this was a more difficult task and prior to the MP3 format, thank you Moving Pictures Expert Group, we were pretty much limited to .WAV, .AIFF and my least favorite (but most used at the time) .RA from RealAudio.

In 1999 I started my first audio podcast. It was a weekly dedicated to Ska music called Real Aliens and I hosted under the name Reverend Munk. Amazingly the show became very popular very quickly even back then. Perhaps it was the uniqueness or simply the popularity of the bands I interviewed. Either way it required more time than I was able to be compensated for so lasted only a few months before it had to be terminated. Had some of the tools I will introduce to you been around at the time it would likely still be rolling.

Back then I had to use somewhat costly equipment to pipe phone calls directly into my computer for easier recording and I had to use some rigged peripherals to accomplish my task without spending hundreds or even thousands of dollars on expensive studio gear. Once that was done mixing the audio with music samples, sound effects, bed music, bumpers, and so on took hours. Today it can be accomplished in minutes with great result and some services allow you to accomplish much of this on the fly.

Some of the tools I use today

Let me introduce you to three tools I use regularly which are varying in ease of use and I will start with the easiest one first.

Cinch at Cinchcast.com


A couple of years ago I used a service called Utterli and really loved what it offered. It had started out at Utterz but went through changes and added the ability to phone in or otherwise record audio “micro-blogs” which could then be embedded in blog posts. Utterli utterly disappeared one day. I tried to use the app on my Treo and it was completely unresponsive. I went to the site and the CSS was missing. I was really bummed. Over 100 or so recordings gone. Not to mention dozens of blog posts with embedded audio I had to find and repair.

Yay for Cinch! One day my friend Amy Domestico over at Blog Talk Radio told me about their new project, Cinchcast. I looked at it and thought for sure they had bought and improved Utterli. No, she says, they built it from scratch. And better, and easier to use. The results can still be embedded into blog posts (as you see at the top of this one), recorded from a computer or phone and syndicated to your social media accounts. Oh, and it’s free.

Blog Talk Radio is a live podcast service

Blog Talk Radio

5 thoughts on “Why podcasting and audio is more important now

  1. I do agree with you. The number of listeners is growing at a very impressive rate. According to research done to measure the listening base of podcasts, by 2013, almost 40 million people are expected to be downloading podcasts, every month.

    Website Designer at joomladesignservices.com

  2. Yes that is treu to say that podcasting has become really important now, moreover it has improved the way we communicate with each other globally.

    webmaster at service.ztronics.com

  3. I do agree with you. Increases, the number of listeners at least, very impressive. Investigation be done according to the measure by a hearkening base podcasts 2013 podcasts near 40 million people expected to be great, in each month.Graphic card repair

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

What is 4 + 11 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)