Very simple social media in 3 steps

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By the way, baby steps are only easy for people who have already learned to walk. Most babies fail dozens or hundreds of times before they can even walk across the room. Be patient, keep trying.

I asked on The Hip Roof Radio last night what I can do better for attendees of the seminars and events where I speak. Sheri Moritz said, “We leave these seminars with our heads spinning because we’re so full of SEO and ROI and metrics. Nobody ever takes the time to say ‘this is how you create a Twitter account, here is why and here is what you do with a Twitter account once you have one.’”

 

Speaking on Applied Social Systems at Xplode

Loudly And Clearly.

 

Part I

If you do not have a website with landing page capabilities on a server account you control – get one.

If you do not have a Facebook account you will never get a referral or client from Facebook.

If you do not have a Twitter account you will never get a referral or client from Twitter.

If you do not have a LinkedIn account you will never get a referral or client from LinkedIn.

Part II

Beware of bloggers, gurus and commenters with great sounding theories and ALWAYS ALWAYS ALWAYS shop for price before paying ANYONE for services such as setting up your WordPress blog. Think long and hard before you let someone handle your social media content for you because it’s not their license at risk – it’s yours and maybe your broker’s, too.

Part III

Here is how anyone can succeed in social media and I mean any one. Success is relative but this will get you there. DO NOT GIVE UP TRADITIONAL MARKETING IF IT IS WORKING! If you sell 3 houses at $3500 commission each a year from a $500 yellow sheet ad don’t stop. If post cards yield 2 sales commissions of $5000 per year at a cost of $1000 you’d be a bonehead to stop.

Get a website that can accept form data from visitors (landing pages, WordPress, hard coded – doesn’t matter)

Open accounts on at least those three social communities and use the same name or “handle” on all of them if at all possible

Write a short but very pointed profile (“I am a real estate agent with homes for sale in Tootooville. http://mycoolsitebyken.com 678-439-8683″)

Make sure your branding is an accurate portrayal of you and your services and use the same branding on your website, Facebook profile, Twitter background, and LinkedIn profile.

Do not use social media like a town crier’s podium – get involved, join conversations that you did not start, make friends, do NOT sell sell sell (with some small exceptions)

Establish a specified time every day to touch every site for your own plan – you can change later but develop the habit of checking Twitter, Facebook and LinkedIn as well as posting to your blog. (ActiveRain is great but get your own blog on your own server, too.)

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5 thoughts on “Very simple social media in 3 steps

  1. Great tips! I love how there are so many gurus out there these days! I also love it when somebody determines that you have to be on this one and only one social media site. I always recommend that you know your buyers, know where your target market is interacting and engaging online, and take the time to join those conversations! Consistency and balance are great personal traits to have! Thanks again for compiling those great tips for all to see and absorb!

      1. That sounds like a great idea to me… shoot me an email or a message on one of the social media networks we are connected on (Twitter, FB, or LinkedIn), and we can find a time and place to meet up!

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