Quantifying success: Only you truly know when you are succeeding

FacebookGoogle+LinkedInStumbleUponPinterestRedditShare

Measuring success from social media marketing

Sure, we can point at someone like Donald Trump or Ted Turner and say, “here are two really successful guys.” Maybe they are, maybe they are not. How can it be said they are not?

Success is a very personal topic.

A few days ago there was a post by Yet Another Social Media Guru who was giving a formula for success via social media marketing. His list included a few “dos” and “don’ts” but it never really dealt with the heart of the matter: what are your goals?
Channel Distribution
In his short and elementary post he included a “do not” that many do and from which they enjoy a great amount of success. In his encounter with this author away from the post he did not quite admit his goal was to “get more comments and likes” but certainly alluded to that result. So this poses the question which begs to be answered: what are your goals and how do you measure them?

Quantifying success through metrics.

When advising a client, friend, reader, or listener on a social or marketing method an important first question is nearly exclusive to, “what are your goals and what is it you need to achieve to call this campaign successful?” Not one of them has said, “I need to get more comments and likes on my blog.” In fact it is widely anticipated the most common answer will be, “to make more profit”.

In order to recognize success one must first define success. That definition may be “to increase my orders by 30%”. If so the metrics are simple. Begin with the number of sales you have had on average for the same period and compare your results at the end of the campaign period. On the other hand if the definition is “to get 1000 likes during the period” there is nothing to compare to you simply use that one metric. You either garner 1000 likes or you do not.

2 thoughts on “Quantifying success: Only you truly know when you are succeeding

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

What is 12 + 2 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)