Earth Hour dominates Social Media exchanges

Earth Hour March 26, 2011

Earth Hour in Hong Kong by: Cychk

There is a new annual ritual in case you have missed it. Because of, or thanks in part to, social media and the Internet Earth Hour has exploded onto the scene. With its beginning in Australia only four years ago Earth Hour is an event which occurs between 8:30-9:30PM local time by turning off all lights and as many electrical systems as possible.

Just last year on March 27 the largest participation of Earth Hour yet came to be. Over 128 countries and territories had participants including the darkening of many well known buildings around the planet. Much of this success is due to the vast amount of chatter, blogging and other social sphere attention given to the event.

Las Vegas, Nevada, is well known as “the city that never sleeps” but during Earth Hour even the famed Strip will be dimmed as the neon goes dark for the hour on Saturday night. Other events around the world with celebrities like Fergie (of the Black Eyed Peas), Lady gaga and Britney Spears will be helping mark the hour with performances.

Earth Hour is promoted by the World Wildlife Foundation with the goal of decreasing the carbon footprint humanity burdens upon the earth. During the one hour everyone, every where is urged to participate by greatly decreasing or even terminating their electricity usage.

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