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Monthly Archives: March 2011
SoLoMo – the convergence of Social, Local and Mobile
Like every other piece of buzz, or most other buzz at least, SoLoMo is not the end all. You will still be able to market other ways but for the local business: the chiropractor, the real estate agent, the … Continue reading
Posted in Branding, Marketing
Tagged branding, hyperlocal, local, mobile, social media marketing
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Real time influence means live transactional reward
Twenty years ago when you applied for a business phone it took about a week for the yellow directory sales pitches to start. They would drop in, phone, send cards and letters, rinse and repeat. My very first purchase of … Continue reading
Posted in Search Engine Marketing, Small Business, Social Media
Tagged branding, directory, marketing, pages, sales, yellow
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Social Marketing in a Digital Age
Social marketing is as old as marketing. In fact the world’s oldest profession depended on social connections to work. The idea that social marketing is new or was “branded” in the 1970′s is simply ludicrous. In fact Ben Hale, author … Continue reading
Posted in Facebook, Foursquare, How-To, Social Media, Twitter
Tagged marketing, media, social
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Cool iPhone Gadgets: iRig
iRig for iPhone/iPad iRig – suggested retail price $59.95 or on Amazon for about $40 So you’re hanging out on a rainy weekend with nothing much to do but you have your guitar and you’d like to send someone special … Continue reading
If I ran Facebook: 7 changes I would consider
We all see the complaints. Facebook makes changes without warning then suffers the brutality of the social network it supports. This event is generally followed by backtracking and scrambling to “fix what they broke”. Let children run a company, nation … Continue reading
Mega Millions Winning Numbers and SEM
I’ve got a golden ticket. The nice part about this golden ticket, especially for search engine marketers, is the predictability it presents. Natural disasters, natural events like the death of a super-star, terrible accidents like the Challenger disaster, and similar … Continue reading
Posted in How-To, Search Engine Marketing, Trending Topics
Tagged search engine marketing
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Earth Hour dominates Social Media exchanges
Earth Hour March 26, 2011 Author: Ken Cook There is a new annual ritual in case you have missed it. Because of, or thanks in part to, social media and the Internet Earth Hour has exploded onto the scene. With … Continue reading
Bigfoot spotted? Does he have a Facebook page?
Okay so I’m not a member of the convinced. I am also not a member of the unconvinced. I saw a “ghost” once and, though I know I saw something almost right in my face, I’m still not convinced of … Continue reading
Earthquake in Myanmar not as social worthy as tsunami in Japan?
I find it interesting that in the minutes following the earthquake, even before the tsunami had made much progress on its journey, the news of the devastation in Japan was all over the social network. In fact one almost could … Continue reading
Are you optimized for the mobile web?
You have heard it, you’ve read about it, people who appear to know stuff have told you: the digital revolution is unwired and if you don’t feed it what it needs to exist it will move on without you. When … Continue reading
Posted in Mobile, Web Development, WordPress
Tagged design, development, mobile, optimization, optimized, web
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