Like every other piece of buzz, or most other buzz at least, SoLoMo is not the end all. You will still be able to market other ways but for the local business: the chiropractor, the real estate agent, the auto repair center, and other services offering services within a relatively narrow diameter – SoLoMo is now.  Much like the yellow directories of...

Twenty years ago when you applied for a business phone it took about a week for the yellow directory sales pitches to start. They would drop in, phone, send cards and letters, rinse and repeat. My very first purchase of a yellow directory ad just about made me regurge but I knew I had to have it back in 1980. In fact without a yellow directory listing back then if...

Social marketing is as old as marketing. In fact the world’s oldest profession depended on social connections to work. The idea that social marketing is new or was “branded” in the 1970′s is simply ludicrous. In fact Ben Hale, author of Prepare Yourself For Success, wrote that during The Great Depression he reigned as the number one salesman...

iRig for iPhone/iPad iRig – suggested retail price $59.95 or on Amazon for about $40 So you’re hanging out on a rainy weekend with nothing much to do but you have your guitar and you’d like to send someone special back home that addictive tune you’ve had in your head. Thing is all you have is your iPhone with it’s so-so audio. Then you...

We all see the complaints. Facebook makes changes without warning then suffers the brutality of the social network it supports. This event is generally followed by backtracking and scrambling to “fix what they broke”. Let children run a company, nation or social behemoth and that’s what you’re going to get: unilateral decisions that...