The answer is obvious: because Ken feeds his family and pays his mortgage by doing websites and he specializes – and has for many years – in PHP/MySQL the language of WordPress. Then again there are some actual reasons to have a WordPress site even if you do not ever engage Ken for business. But wait Ken, you said “multiple”. Please explain.
Before we get too far into this let’s briefly explain WordPress. Many years ago I would have clients call me and tell me, “We want a website but we want to be able to update it ourselves.” This was not a problem because I knew Perl and could pretty quickly code a site that let users update the content of their site. They could add and edit text, upload a few pictures and even make a few minor changes to the formatting of the text on their pages. Cost (on average) about $5,000 for a simple website.
Attack of the nOObs
Pretty soon Dreamweaver and FrontPage came along and convinced everyone they could “do their own website” or their son, nephew, neighbor, etc., could do so. This resulted in years of some of the most hideous looking and horribly designed sites around. (Given, in the hands of a skilled craftsman some decent works could be turned out – but not about 95% of them!)
The need for a template driven site with easy add-ons and simple-as-email updates has existed since day one of the web. I created a few for a few people at pretty high costs and even eventually developed a very crude version of a template driven site which allowed for theme updates etcetera by a novice used. Cost was still in the thousands. Many of you or your friends used the sites and they became minimally popular in the real estate net. Still, too expense and not powerful enough.
While it is not the only DIY, theme driven solution on the market it is the simplest to use and most widely supported by developers, WordPress is the choice of solutions for nearly everyone looking to get online at all levels of the game today. WordPress sites, like this one, can be robust, powered by dozens of plug-ins (mini applications) and present everything from online catalogs to real estate listing to video hosting sites and even dating sites. There really is no limit to what a WordPress web site may be used for.
Ken, you’re boring me
Oh, right – the cost? Essentially $0 up to whatever you want to spend. WordPress, the core, has a cost of zero. You may pay for installation, customization, hosting, support and maintenance but you should NEVER pay for WordPress itself. In fact the latest version is always free and you can install it yourself on your own hosting account with most WordPress hosting services like our preferred one.
But why multiple?
Looking for business on the internet is not too indifferent from fishing. You can fish with a spear, a line, a line with multiple hooks, or a net. Or you could buy the ocean like Google. For the rest of us we need to find and interact with as many prospects and referral agents as possible for the least cost. Starting with something as powerful as WordPress for free is a huge head start. Now all you need is at least one domain name and one hosting account. But let’s back up and answer the question – “why would anyone need more than one WordPress web site?”
There are over 32 million WordPress publishers as of December 2010 – WordPress stats
Let’s say you own a restaurant on Main Street in Hometown USA. Now put on your “keyword” cap. You know, keywords. Those are the words most important to your prospective customers like pizza, beer, catering, delivery, drive-thru, anchovies … etc. Having a website with the title and URL of MainStreetPizza.com is great and that’s probably where you want to start so when people Google your name – Main Street Pizza – you’ll come to or very close to the top of the search results.
What if they want to have catering to their next softball tournament and softball just happens to be very big in your area? Yes, you can optimize a section of your site for softball tournament catering but, chances are, even a crappy website called PizzaCateringforSoftballTournaments.com will beat you in search results every time. As would PizzaBirthdayParties.com for the obvious and PizzaDeliveryHometownUSA.com for – use your imagination. I know it’s a stretch.
What about the costs?
That’s the beautiful thing. With WordPress hosting accounts like our preferred host you get unlimited accounts and unlimited installs. All you need to pay for is the new domain names. By the way, the first domain name is free with the master WordPress hosting account. Am I shamelessly plugging our $5.95 per month hosting accounts? Yes. It’s my blog and I’m giving you the information for free so thanks for reading
Sum it up already
There are people who will tell you it is possible to get too scattered. There is some truth in that but it’s not an absolute truth. There are SEO companies who will tell you they can beat all those sites with just one perfectly optimized website. Go ahead and ask their fee and see if there may be some benefit to them telling you this. Oh, and see how often you’ll need to have them revisit and update your SEO to match changes in algorithms or competitor results. I’ve been doing SEO for a decade and a half (as well as search engine development contribution) and I can tell you I could make a fortune doing SEO for fools. I won’t. And you’re not a fool.
Many of the Technorati Top 100 blogs use WordPress (as a matter of fact, WordPress is the most used platform among the T100). – WordPress stats
Get started with your first WordPress web site today. In fact if you caught me at the right time I’ll show you how to setup your first one when you use the hosting link provided for no extra cost to you. I get a kickback from the hosting company for sales (commission) and my gift to you for being a client is to help you install and setup the first WordPress core on the server. It takes about 15 minutes. And you can always phone me at 877-7000-KEN
Oh, did I mention it is easily optimized for mobile? Don’t get me started on another reason …
Image from http://www.openclipart.org/detail/99673