Let’s face it, everyone is looking for that viral hit; the million share post, the ten million view video, or the ten thousand comment blog post. Hey, me too! By definition “viral” (in the science use) actually applies to every single post or action taken on the Internet or in the tactile world. Some viruses, you see, die when they are born. Most of them in fact. It’s only the rare virus that goes infectious and results in an outbreak. I think that’s what we really want to replicate in our marketing.
Researching for this short post, yes I do that, turned up a few hundred companies advertising their “guaranteed viral campaigns”. One of them even uses that as their name. So I took a look at these “guaranteed viral” services and here’s what they offer:
For $3500 they will create a video for you and guarantee you 150,000 views on YouTube STOP!!!
Stop Right There
How many times has this been addressed by trustworthy, reliable, marketing professionals? One hundred and fifty thousand views from worthless accounts means absolutely nothing for your bottom line (well, it means lowering it) and one view from a prospect with transactional intent can mean the one sale you were looking for. Treating your small business like a mega-brand with seemingly bottomless marketing dollars can quickly dry you of the resources you need just to open your doors. If you have $3500 just laying around and it doesn’t matter if you generate any revenue from it then party on!
Truthfully, most of us need to make a sale for every action we take. Do I? No. In fact more of my sales come from being a part of certain trade groups than from all of my social media and blogging combined. However, when someone Google’s me I want them to find things like this article to help present who I am and what I do in a more established way.
Okay, 3 Methods Guaranteed
*All you have to do is pull these off:
Create a post that is highly engaging. Write the words that get people to share (comments are great but nothing beats sharing) with their social media streams.
Make a video that is so interesting and/or entertaining that people cannot resist re-posting it. Unless you’re a top selling pop musician ignore those. Look at the non-musical videos and see what people are sharing. Puppies, kitties, people busting their rears, experiments gone horribly wrong. Yep, if you’re going viral just for the advertising dollars on YouTube this is your golden ticket. If you want people to buy from you…probably not what you’ll want to use.
Write something on social media that everyone is highly compelled to share. The most shared tweet of all time (at the authoring of this post) really doesn’t count because it came from a high ranking politician on election day. Forget that one, unless you just got elected as President of the USA. Instead of thinking in the hundreds of thousands of shares you should be, as a small business person, hoping for thousands and celebratory of hundreds.
Now Then, Back To Earth
Chances are even with a thousand re-tweets of a post about your awesome sauce the number of actual transactions is going to be much less. So, that’s why when I write for you I concentrate on content and substance instead of fairy dust and pixie pixels. Hire me, 678-439-8683 or here I’ll show you!